Senior Manager, Global Channel Marketing
Description
The Opportunity:
Ookla is at a pivotal growth milestone, and we are looking for a visionary Senior Manager, Global Channel Marketing to serve as the primary architect and "hub" of our newly refined global partner program. This is a high-impact leadership role designed for a strategic marketer who can bridge the gap between high-level corporate strategy and localized execution.
You will lead the marketing workstream to restructure our global partner ecosystem, ensuring our "one-company" brand framework is consistently applied while empowering regional teams to scale. While you will serve as the global lead and oversight for the entire program—incorporating feedback from EMEA and APAC leads—you will also take a hands-on approach by directly managing marketing engagements with our top-tier partners in the AMER region. If you are a proactive leader who thrives on building scalable infrastructure and driving high-quality pipeline through indirect channels, this is your opportunity to shape the future of Ookla’s global reach.
Key Responsibilities:
Global Program Architecture & Oversight
- Program Restructuring: Lead the marketing evolution of our global partner program, providing input and direction on tiering requirements, benefit structures, resource allocation, program investment, and the "one-company" brand framework to ensure long-term scalability.
- Global Governance: Serve as the central point of contact and oversight for the partner program worldwide, ensuring consistency in brand application and program integrity across all geographies.
- Strategic GTM Design: Create and launch scalable "campaigns-in-a-box" and co-marketing plays that regional teams and partners can execute to drive high-quality pipeline.
- MDF Management: Direct the Global Market Development Fund (MDF) program, establishing ROI benchmarks, proof-of-performance standards, and streamlined approval workflows.
- Regional Advocacy: Act as the "Voice of the Partner" internally, collaborating with regional leads to ensure global strategies are localized effectively and that regional feedback informs the global roadmap.
- AMER Regional Execution & Management
- Top-Tier Engagement: Act as the primary marketing lead for our most strategic channel partners in the AMER region, designing and executing joint marketing plans (JMPs) that drive revenue.
- Field Support: Provide foundational marketing support and enablement tools to the full partner ecosystem within the AMER theater, ensuring alignment with regional sales quotas.
- Enablement & Operations
- Technical Optimization: In partnership with Sales Ops, refine the end-to-end partner journey within Salesforce and Pardot, optimizing lead routing, deal registration, and partner portal engagement.
- Data Integrity: Monitor and report on the health of the partner ecosystem globally, utilizing data to recommend program adjustments and prove marketing attribution.
- Workflow Efficiency: Identify and implement workflows that reduce friction for partners and internal teams, from onboarding through to final execution.
Job Qualifications:
- Experience: 8+ years of experience in Channel Marketing, Partner Marketing, or Field Marketing, with a proven track record of managing global programs in a B2B SaaS or technology environment.
- Strategic Leadership: Demonstrated experience leading a partner program and managing a team.
- Regional Expertise: Significant experience managing partner relationships within the AMER market, with an understanding of global cultural nuances in marketing execution.
- Technical Proficiency: Advanced hands-on experience with Salesforce and Pardot (or similar MAP/CRM integrations); experience with Partner Relationship Management (PRM) platforms is a plus.
- Financial & KPI Acumen: Strong experience managing MDF budgets and a disciplined approach to measuring ROI and marketing attribution.
- Adaptability: A proactive self-starter who is comfortable with ambiguity and possesses the "builder" mindset required to refine a global function.
- Communication & Influence: Exceptional interpersonal skills with the ability to build consensus among cross-functional stakeholders and act as a mentor/lead for regional marketing team members.
About Ookla
Ookla® is a global leader in connectivity intelligence, offering unparalleled network insights through the combined expertise of Speedtest®, Downdetector®, RootMetrics®, and Ekahau®. Ookla’s complementary datasets combine crowdsourced and controlled, public and private collection methods, QoS and QoE metrics, and more to unlock correlations and actionable insights — helping organizations optimize networks, enhance digital experiences, and create better connected experiences for end-users.
Our team is a group of people brought together through passion and inspired by possibility. We are looking for team members who love solving problems, are motivated by challenges, and enjoy turning clever ideas into exceptional products. When you work for us, you are using Ookla data and insights to advance our mission of better connectivity for all.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits
Ookla offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Ookla is the place for you.
Compensation Range
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for this role is $120,000 to $165,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive. If you have a disability or learning difficulty that requires accommodation, please let us know.