Senior Enterprise Growth Marketer
Description
About the Role
We're seeking an experienced Senior Enterprise Growth Marketer to drive enterprise growth end-to-end: customer expansion, retention, and enterprise new business acceleration.
You will also manage and guide our Demand Generation Marketing Manager, who owns new business pipeline generation and ABX execution, while remaining accountable for the overall enterprise growth number. You will own and execute customer marketing programs as an individual contributor.
You'll work at the intersection of customer marketing, ABX, RevOps, and data analytics. Success will come from deeply understanding customer behavior, usage data, and buying patterns — then translating those insights into targeted, measurable growth programs.
Key Responsibilities
Enterprise Growth Strategy
- Driving the enterprise growth marketing strategy across the full lifecycle, including new business, cross-sell, upsell, retention, and expansion.
- Be accountable for enterprise pipeline and revenue influence, working closely with Sales, Customer Success, and RevOps.
- Define how Veson identifies, prioritizes, and activates enterprise growth opportunities as we bring products together under a unified platform.
Customer marketing (individual contributor)
- Personally design and execute customer marketing programs focused on adoption, retention, and expansion within enterprise accounts.
- Identify cross-sell and upsell opportunities using product usage data, customer health signals, and firmographic insights.
- Build and maintain customer segmentation and lifecycle programs that support value realization, renewal readiness, and expansion.
Enterprise New Business & ABX Leadership
- Set the strategic direction for enterprise new business marketing, including ABX frameworks and account prioritization.
- Line-manage the Enterprise New Business Marketing Executive to ensure strong execution and clear pipeline impact.
- Ensure a cohesive and consistent experience across new business and customer marketing for enterprise accounts.
Measurement & Optimization
- Partner closely with Customer Success, Sales and Product to align on priorities and growth opportunities.
- Use data to inform all decision-making, analyzing customer behavior and account-level trends to uncover growth opportunities.
- Own enterprise growth reporting and insight generation using platforms such as Gainsight, Hockeystack, Power BI, Salesforce, and marketing automation tools.
- Apply experimentation, statistical thinking, and AI-enabled approaches to improve targeting, prioritisation, and marketing efficiency.
Required Qualifications
- 7+ years of B2B marketing experience, with deep experience in customer marketing, lifecycle marketing, or enterprise ABM/ABX.
- Proven track record of driving measurable enterprise revenue growth across both new business and existing customers.
- Strong background as an individual contributor in customer or lifecycle marketing — comfortable owning execution, not just strategy.
- Experience working in B2B SaaS, technology, data, fintech, or complex enterprise solutions.
- Highly data-driven mindset, with hands-on experience using: Salesforce, Marketing automation platforms (HubSpot, Marketo, or similar), Customer or revenue analytics tools (Gainsight, Power BI, Hockeystack, etc.)
- Experience building segmentation, targeting, and prioritization frameworks based on behavioural and account-level data.
- Ability to influence senior commercial stakeholders through clear insight, structure, and evidence.
- Strong communication and presentation skills — able to translate complex data into actionable recommendations.
Nice to Have
- Background in customer success or account management roles
- Experience working closely with RevOps or owning parts of the revenue model.
- Background in customer success, account management, or commercial analytics.
- Familiarity with AI-enabled marketing tools or experience building custom AI workflows or agents.
- Experience scaling customer marketing programs in a multi-product or platform business.
- Experience in B2B tech, financial, insurance, SaaS or the maritime industry preferred
What You'll Accomplish in the first 90 days
- Develop a strong understanding of Veson’s enterprise customers, products, and growth priorities.
- Assess existing enterprise marketing activity, data, and ABX programs to identify gaps and opportunities.
- Define a clear enterprise growth framework across new business, expansion, and retention.
- Align closely with Sales, Customer Success, and Product on enterprise priorities and success metrics.
#LI-Hybrid
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. While we try to be thorough with our job descriptions, not everything about you as a candidate can be condensed into a list of bullet points.
About Veson Nautical
We are a team of multi-cultural, multi-disciplined professionals that are dedicated to making our clients successful and charting a new, innovative course for the commercial marine industry. Veson Nautical employs a staff of extremely capable creators and innovators all focused on meeting the goals of our clients. We invest extensively in employee development and experience to maintain focus and enthusiasm. The Veson Nautical team is made up of a dynamic blend of engineers, artists, sailors, teachers, brokers, bankers, traders, consultants, and customer service experts.
Veson Nautical is a successful, rapidly growing global software company. Our clients are the world’s leading commercial maritime owners, operators, and commodity trading companies. Veson’s solutions enable our clients to identify new opportunities and proactively manage their business to make more profitable decisions. With offices in London, Paris, Singapore, Shanghai, Hong Kong, Oslo, Manila, Tokyo, Houston as well as other locations and headquarters in Boston, USA, Veson Nautical is a dynamic organization with a committed team of professionals. Dedicated to ensuring the highest levels of client satisfaction, Veson Nautical brings decades of experience, technical knowledge, enthusiasm, and commitment to clients around the world. The combination of exceptional market growth and leading market position make this a superb opportunity for the right candidate.