Tyler Technologies Careers

Description

The Senior Marketing Program Manager is a strategic role on the vertical marketing team responsible for helping determine vertical campaign/program strategy, and for the management of all aspects of multi-faceted marketing campaigns for the assigned vertical and product lines. Responsibilities include turning business objectives into marketing strategy and tactics by conducting research, developing comprehensive content and campaigns, and analyzing metrics. Collaboration with various marketing shared service functions, as well as sales and other division leadership, is important to the Marketing Manager’s ability to succeed.

Responsibilities

• Guide team of marketing professionals to ensure key business objectives and marketing plans are executed with efficiency and accountability

• Aid in the continuing development of team members and provide ongoing guidance, training, and direction in achieving the team and company objectives

• Manage all aspects of multi-faceted marketing projects and campaigns, including multimedia direct marketing and advertising programs, development of content related directly to a trade show or lead generating campaign, and event promotion and coordination

• Develop a comprehensive marketing strategy to achieve goals set by executive leadership, sales leadership, and marketing leadership.

• Obtain product or service information by interviewing or requesting such information from necessary parties, including internal division subject matter experts or clients

• Develop innovative ways to communicate marketing messages, including direct mail, email, web, video, and at trade shows and events

• Collaborate closely with corporate marketing shared services departments, such as brand management and campaign management, to manage the production and execution of marketing projects and campaigns

• Analyze metrics and results from marketing programs and provide ROI reports to marketing leadership

• Maintain brand standards in all aspects of marketing projects

• Ensure marketing messaging is consistent and drives the key messages in an impactful way

• Oversee marketing staff as applicable.

• Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving the team and company objectives

Qualifications

• Bachelor’s degree in a related field or comparable work experience

• At least 12 years of marketing experience 

• Experience in a leadership or management role

• Strong writing skills and the ability to generate impactful marketing messages, demonstrated through writing samples and references

• Experience effectively managing a variety of marketing projects and timelines

• Experience managing a variety of direct marketing, video, advertising, collateral creation, and web content projects

• Strong skills in Microsoft Office (Word, Excel, Outlook, and especially PowerPoint)

• Knowledge of AP style

• An excellent understanding of graphic applications, image/media files, web media/interactive marketing, etc.

• A positive attitude with a desire to go above and beyond expectations

• Technology/software industry and public sector experience preferred

• Trade show and or user conference experience preferred