Description

• Develop and lead a comprehensive owned media strategy aligned to brand, merchandising, and revenue goals.
• Own the customer contact strategy and lifecycle roadmap across email, SMS, push, and direct mail.
• Establish channel-specific KPIs and performance benchmarks focused on customer acquisition, retention, reactivation, and LTV.
• Partner cross-functionally with Merchandising, Creative, Digital, CRM, Loyalty, Analytics, and Store Operations to align messaging to business priorities.

• Serve as the company’s subject matter expert in email marketing strategy and best practices.
• Lead the development of compelling, on-brand messaging that drives engagement and conversion while maintaining a strong customer-first perspective.
• Optimize subject lines, content strategy, personalization, frequency, and deliverability.
• Oversee campaign calendars and ensure cohesive storytelling across channels.
• Segmentation & Personalization Strategy
• Design and implement advanced segmentation frameworks leveraging behavioral, transactional, and demographic data.
• Develop targeted lifecycle programs (welcome, post-purchase, replenishment, win-back, loyalty, high-value customers, etc.).
• Drive personalization initiatives using dynamic content, predictive modeling, and customer insights.
• Partner with Analytics and Data teams to continuously refine segmentation strategies and improve performance.

• Lead testing strategies including A/B and multivariate testing to improve open rates, CTR, conversion, and revenue per send.
• Monitor channel performance and provide actionable insights to senior leadership.
• Optimize contact cadence to balance revenue goals with customer experience.
• Ensure compliance with data privacy and messaging regulations (CAN-SPAM, TCPA, GDPR as applicable).
• Team Leadership & Vendor Management
• Build, mentor, and lead a high-performing owned media team.
• Oversee agency and technology partners to ensure strong execution and innovation.
• Manage budget allocation across channels to maximize ROI.

• 8–12+ years of progressive experience in lifecycle marketing, CRM or owned media within the retail industry (apparel or specialty retail preferred).
• Deep expertise in email marketing strategy and customer messaging.
• Proven success developing advanced segmentation and personalization strategies.
• Strong understanding of retail KPIs including AOV, conversion rate, retention, repeat rate, and customer lifetime value.
• Experience managing SMS, push notifications, and direct mail in addition to email.
• Demonstrated success driving measurable revenue growth through owned channels.
• Proficiency with ESPs and CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Klaviyo, etc.).
• Strong analytical mindset with ability to translate data into strategic action.
• Exceptional leadership, collaboration, and communication skills.

• A culture where people are accepted and encouraged to be who they are.
• Competitive compensation, 401k with company matching contribution, plus potential to earn company performance-based bonuses.
• Comprehensive wellness package including, medical, dental, vision, and Flexible Spending Account
• Generous 50% employee discount and access to employee-only sales.
• Support the causes you’re passionate about. We pay you up to 32 hours annually for volunteering your time in the community.
• Tuition reimbursement program
• Employee Assistance Program (EAP) - Aimed at helping employees address a variety of personal and family issues including legal financial consultations, mental health services and more.
• Discounts on cell phones, and computer purchases, entertainment tickets and more.
• Pet insurance for your fur babies.
• Work and learn alongside industry-leading executives while making huge strides in impacting the lives of women.
• You’ll be challenged and grow. Opportunity for upward mobility is available at all levels of the organization.