Private Label Program Manager
Description
Together, We Own it! Start your employee owner journey with Shorr Packaging.
The Private Label Program Manager serves as the strategic driver of Shorr’s Private Label and stock packaging initiatives, accelerating early‑stage revenue, developing a strong and sustainable pipeline, and enabling sales teams with the knowledge and tools needed to win in the stock packaging market. This role integrates onboarding, training, market development, and private‑label leadership to achieve defined revenue and pipeline milestones.
Responsibilities
Market & Program Foundations
- Build a comprehensive understanding of the stock packaging value proposition, product portfolio, and internal processes.
- Develop foundational expertise in the stock packaging market, including major industry suppliers and competitive dynamics.
- Establish a consistent sales engagement cadence with representatives.
- Create targeted end‑user prospect lists and develop an implementation schedule for outreach.
- Collaborate to set initial pipeline expectations and revenue‑growth targets.Shorr Packaging does not provide work authorization sponsorship for this position.
Sales Training & Enablement
- Train and educate the commercial team on the stock packaging program, including market opportunities, product positioning, and competitive advantages.
- Provide ongoing enablement through tools, resources, objection‑handling guidance, and product knowledge.
- Engage consistently with Account Executives and National Accounts to advance opportunities and remove obstacles.
- Lead internal education efforts such as training sessions, playbooks, and knowledge‑sharing to increase program adoption and private‑label mindshare. Partner with sales training team to incorporate into existing programs and playbooks.
Private Label Product Leadership
- Serve as Shorr’s subject matter expert for the private‑label product portfolio, supporting Sales, Marketing, and Procurement.
- Act as the primary product expert during customer meetings, presentations, and strategic opportunities.
- Identify customer pain points and provide meaningful product recommendations that drive conversion.
- Monitor market trends, competitive activity, and customer feedback to identify product gaps, pricing opportunities, and expansion categories.
- Develop campaigns, promotions, and messaging that expand private‑label visibility and adoption.
- Analyze product‑level data to recommend improvements and inform go‑forward growth strategies.
- Ensure consistent branding and unified standards for packaging and messaging.
The targeted compensation for this position is between $80K - $90K base plus targeted bonus, depending on skills and experience of the selected candidate.
Requirements
- 3-5 years in B2B marketing /program management experience
- Proven ability to build pipeline and drive revenue milestone
- Strong go-to-market and sales enablement skills
- Data-driven with strong analytical capability
- Excellent cross-functional collaboration with Sales and Product
- CRM proficiency, Salesforce preferred
- Travel required for this position is around 30-50%
Benefits
- Build Wealth: Employee Stock Ownership Plan (ESOP) - Together, We Own It!
- Shorr Employee Benefits: https://exploreshorrbenefits.mybenefitsapp.com/
- Competitive base compensation plus targeted annual bonus plan
- Generous Paid Time off: Vacation, Sick and Floating Holidays along with company holidays
- Team based Employee Owner company culture