Sr. Data Analyst, Programmatic Advertising

Data Analysis Navi Mumbai, Maharashtra


WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

About PulsePoint:

PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp. For more information, visit 


Our Data & Analytics team is at the very heart of what makes PulsePoint an innovative, fast-paced and market changing company.

Our path forward is through data and this team is in the driver seat for the journey.

The Big Picture:

Our Data Analysts build, deliver & continually innovate on PulsePoint's insightful reporting and data-driven solutions. Their efforts help alleviate friction points and streamline processes that enable internal teams to provide exceptional service, powering the decisions of our customers.

In short, they are the conduit through which we will revolutionize health decisions through real time data.

This is an exciting opportunity to support the Legal omnichannel/programmatic strategy, collaborate with Legal business leaders, and help our parent company expand the Legal vertical into programmatic capabilities.

What You’ll Be Doing:

  • Focus on audience model development for Legal, improve look-alike models
  • Develop audience characteristics
  • Provide close analytical support to campaign management to develop, optimize, and troubleshoot campaigns and audience deployments
  • Work with Product and Data Engineering teams to turn the models into a “test and production” environment (e.g., prepare data aggregates and data pipelines to facilitate the insights and put the audience model to work against the bidstream)
  • Collaborate with internal teams to delight our customers with timely and accurate data reporting which meets all requirements;
  • Research & implement new data products or capabilities
  • Automate data visualization and reporting capabilities that empower users (both internal and external) to access data on their own thereby improving quality, accuracy and speed
  • Synthesize raw data into actionable insights to drive business results, identify key trends and opportunities for business teams and report the findings in a simple, compelling way
  • Evaluate and approve additional data partners or data assets to be utilized for identity resolution, targeting or measurement
  • Enhance PulsePoint's data reporting and insights generation capability by publishing internal reports about Health data
  • Act as the “Subject Matter Expert” to help internal teams understand the capabilities of our platforms, how to implement & troubleshoot


What are the ‘must haves’ we’re looking for?

  • 3-5+ years of relevant experience in:
    • Creating SQL queries from scratch using real business data;
    • Highly proficient knowledge of Excel (pivot tables, VLOOKUP, formulas, functions)
    • Data analysis & manipulation
  • At least a Bachelor’s degree in Business Intelligence and Analytics or closely related field
  • Full-stack toolset: hard stats/data skills, model development, campaigns execution, business sense, realtime data engineering
  • Willing and able to work 4:30pm-1:30am IST

What other things would get us excited about you:

  • Python;
  • and one of:
    • ELT experience
    • Tableau/Looker/PowerBI
    • Experience with automation
    • Stats background
  • Able to organize large data sets to answer critical questions, extrapolate trends, and tell a story
  • Experience in Programmatic/Adtech
  • Familiarity with health related data sets
  • Project Management skills

What are ‘red flags’ for us:

Candidates won’t succeed here if they haven’t worked closely with data sets or have simply translated requirements created by others into SQL without a deeper understanding of how the data impacts our business and, in turn, our clients’ success metrics.

Watch this video here to learn more about our culture and get a sense of what it’s like to work at PulsePoint!