Description

WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

A Bit About Us

PulsePoint is a fast-growing healthcare technology company (with adtech roots) using real-time data to transform healthcare. We help brands and agencies interpret the hard-to-read signals across the health journey and unify these digital determinants of health with real-world data to produce the most dimensional view of the customer. Our award-winning advertising platforms use machine learning and programmatic automation to seamlessly activate this data, making marketing, predictive analytics, and decision support easy and instantaneous.

Director of Product, EU Programmatic

We are looking for a Director of Product, EU Programmatic to join our brilliant Product team! You will lead all product efforts for the EU - Your mission is to bring Life & Signal to the EU, establish product-market fit, and continually innovate Life and Signal as the leading health activation and insights platforms in the EU by leveraging the data and technologies from the core platforms: 

• Relentlessly pursue increased adoption of our platforms in the EU by listening to user feedback and ideating new ways to help clients achieve their goals
• Constantly monitor both user feedback and product usage to better understand how our clients use the platform today and where we can make improvements
• Own increasing adoption of new capabilities in Life & Signal in the EU and ensure that all users continue to love our platforms

Why You Should Join Us: 

• PulsePoint has already built the industry’s leading health marketing platform. Our partnership with WebMD/Medscape further creates the opportunity to disrupt the landscape in the EU
• Considering EU privacy laws and the pending cookie cliff, you want to be part of a platform that has its own first-party data, not just licensing cookie pools from other people
• Our teams work hard, play hard, and enjoy each other’s company during both. Come join us and help make the next evolution of health marketing become a reality!

At PulsePoint, Product Managers have five primary responsibilities:

• Innovate and ideate with a constant focus on building new data-driven products that drive a sustained and competitive differentiation for PulsePoint in the market.
• Articulate the vision in a compelling business case
• Translate business strategy into the product roadmap, making critical decisions about what features to build and what order to build them in
• Collaborate and communicate with various technical and business teams to launch seamlessly, collecting feedback from other teams & clients and integrating that feedback back into the roadmap
• And finally work with Marketing and Sales to develop compelling positioning, value proposition and selling tools

An excellent PM at PulsePoint is one that keeps in mind the long-term vision of the product while driving short term results, has the customer intuition to get there, and has the authority/integrity to lead the team along the way – very much a mini CEO when it’s done right.

What you’ll be responsible for:

• Work with EU commercial leadership to develop a clear vision for competitive EU versions of our platforms
• Work with Medscape Account Management and Operations teams to collect user feedback
• Work with UX team to design new features and updates
• Write and manage user stories for engineers to build your enhancements
• Train Operations teams on how to use new features and track adoption through product usage suite

What you can look forward to accomplishing:

• Establish a clear roadmap for a Medscape audience extension product suite based on the Life platform
• Establish the roadmap for self-serve Life in the EU, including appropriate considerations for currency, localization, time zones, etc.
• Align and execute on development plan for Signal in the EU

How your success will be measured:

• Date of first $500k EU revenue based on Life & Signal technologies
• Retention rate of clients
• NPS scores

What we’re looking for:

• Minimum 4-6 years experience product managing an EU adtech product
• Programmatic platform (DSP, DMP, ad server) experience required
• Analytical approach to matrix prioritization and revenue-focused roadmap planning
• Health experience a plus

• Note that you’ll be collaborating regularly with team members based in the New York time zone so might be taking late calls on some days