If you are looking for employment with a purpose where you can help improve the daily lives of the members of your community, then consider a career with Pioneer Human Services!

We are currently looking for a Senior Director of Marketing & External Relations with a passion for human services. This is an exciting opportunity to be involved with an organization focused on a transformative path towards social change, creating pathways for rehabilitation, reintegration, and redemption.

Who we are – Our Mission
We empower justice-involved individuals to overcome adversity and reach their full potential.

For over 60 years, we have proudly serviced our clients with professionalism and empathy. We are a nationally recognized non-profit with 35+ locations across Washington state that provided a chance for change to over 9,500 individuals in 2024.

What We Offer

At Pioneer, our employees are our most valuable asset. That’s why we’re proud to offer a comprehensive Total Rewards package designed to support your health, security, and work-life balance.

Compensation:

New hires for this position typically start between $128 462 and $171 283 annually, depending on factors such as work location, experience, qualifications, skills, competencies, internal equity, and market conditions. While the full pay range is provided to support pay transparency, individual compensation will vary within the range based on these factors.

Benefits:

Eligible after 30 days of full-time employment (minimum of 30 hours/week):

• Medical
• Flexible spending
• Dental
• Vision

Additional coverage after 60 days:

• Life
• AD&D
• Disability

Other benefits:

• Dependent Daycare Flexible Spending
• Tuition assistance (100% for bachelor's, 50% for graduate programs)
• Retirement plan (3.5% annual compensation contribution, plus 3.5% match for 6% individual contribution)
• Employee recognition programs
• Public transportation discount
• Employee assistance program (EAP)

Join Pioneer and be part of a team that values and invests in you.

What you'll do

The Senior Director of Marketing and External Relations is responsible for executing Pioneer Human Services’ marketing, communications and external engagement strategies in alignment with the organization’s strategic plan and Theory of Change.

This role focuses on operationalizing brand strategy, driving revenue-supporting marketing performance and ensuring coordinated execution across communications, digital engagement and policy communications functions.

The Senior Director supervises the Communications Manager, Digital Strategist and Policy Analyst and ensures day-to-day alignment, accountability and measurable results across all external relations activities. This role partners with the Chief of Staff to support broader policy and organizational strategy while maintaining primary responsibility for marketing execution and performance outcomes.

PRIMARY/ESSENTIAL DUTIES AND RESPONSIBILITIES:

Marketing Strategy Execution and Performance

• Translates organizational growth priorities into annual marketing plans with defined deliverables, timelines and measurable targets
• Leads implementation of integrated campaigns across brand, digital, enterprise and stakeholder audiences
• Develops and monitors KPIs related to visibility, engagement, lead generation and revenue support
• Establishes reporting systems to track marketing effectiveness and return on investment
• Ensures consistent brand standards and messaging across all platforms
• 
  Social Enterprise Marketing and Revenue Growth

• Develops and executes marketing plans for each social enterprise business line
• Builds customer acquisition strategies and industry-specific positioning plans
• Partners with enterprise leadership to identify revenue targets and align marketing campaigns to growth goals
• Oversees creation of sales materials, competitive analyses and customer-facing collateral
• Supports launch strategies for new and emerging business lines
• Implements measurable marketing funnels to drive revenue diversification and market expansion

Communications Operations

• Provides direct supervision and performance management for the Communications Manager
• Oversees planning and execution of media outreach, content calendars, impact reports and campaign deliverables
• Ensures timely, high-quality production of external communications materials
• Establishes workflow systems that support cross-department coordination and message alignment

Digital Engagement and Systems

• Supervises the Digital Strategist in executing website optimization, email marketing and social media growth strategies
• Implements digital performance dashboards to track audience growth and conversion metrics
• Ensures digital platforms support enterprise marketing and stakeholder engagement goals

Policy Communications and Coalition Support

• Supervises the Policy Analyst in producing policy briefs, stakeholder materials and advocacy communications
• Supports coalition-building efforts that advance established policy priorities
• Coordinates messaging alignment with legislative strategy led by the Chief of Staff
• Ensures public-facing materials reflect approved organizational positions

Team Leadership and Accountability

• Supervises and evaluate the Communications Manager, Digital Strategist and Policy Analyst
• Establishes clear annual goals and performance standards for each role
• Builds internal systems that improve cross-functional collaboration
• Creates structured planning and review processes to ensure consistent delivery of external initiatives

QUALIFICATIONS:
REQUIRED

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• 10+ years of progressively responsible experience in marketing, communications, public relations, or external relations.
• 5+ years in a leadership or senior management role supervising marketing or communications teams.
• Demonstrated experience in strategic marketing planning and campaign execution.
• Experience managing budgets, allocating resources and aligning investments to strategic priorities.
• Experience using data and market research to inform strategy, measure performance and drive continuous improvement.

PREFERRED/DESIRABLE

• Master’s degree in Marketing, Communications, Public Administration, Business Administration, or a related discipline.
• Experience in nonprofit communications, mission-driven organizations, or public sector environments.

EEO

Pioneer human services is an equal opportunity employer of minorities/women/individuals with disabilities/protected veterans and does not unlawfully discriminate under federal, state, or local laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, or protected veteran status. EEOC is the Law/EEO Policy Statement

Pioneer Human Services is a Drug-Free Company

Pioneer Human Services is a drug free company. This position has been deemed safety sensitive under RCW 49.44.240(3) and is subject to both pre-employment drug testing and drug testing during employment, to include testing for marijuana.