Guest Experience & Culture Manager

Human Resources Petoskey, Michigan


Description

 

Odawa Casino Resort

Job Description

 

Job Title:Guest Experience & Culture Manager

Reports to:Director of Human Resources

Department:Human Resources

Status:Non-Exempt (Seasonal)

Hourly Rate:$32.81 Hourly

Written:May 8, 2026

 

Job Summary: The Guest Experience & Culture Manager is a strategic leadership role responsible for driving business performance through service excellence, organizational culture, and team member engagement. This position elevates guest experience to a core enterprise priority by bridging guest-facing operations with people and culture initiatives.

 

As a highly visible brand ambassador, this role ensures alignment between service standards, operational execution, and cultural values. The Guest Experience & Culture Manager leads training initiatives, monitors key performance indicators (KPIs), resolves escalated guest concerns, and partners with leadership to deliver consistent, high-quality service that enhances guest loyalty and drives revenue growth.

 

This role maintains a strong, on-floor presence during peak periods to actively engage with guests, support team members, and model service excellence.

 

Primary Duties and Responsibilities:

 

Brand Ambassador (Internal & External Advocacy)

  • Championing organizational culture by modeling company values in all interactions.
  • Partner with Food & Beverage, Marketing, and Player Development to reinforce brand identity and service standards.
  • Foster a guest-centric environment that strengthens loyalty, retention, and brand affinity.
  • Promote consistent messaging and behaviors aligned with the organization’s service philosophy.

 

Service Culture & Strategy

  • Develop, implement, and sustain a comprehensive service excellence strategy aligned with organizational goals.
  • Ensure team members’ behaviors consistently reflect established service standards and expectations.
  • Integrate people-focused strategies with business objectives to support growth and profitability.
  • Promote a high-performance, ethical, and guest-focused culture across all departments.

 

Driving Revenue & Business Performance

  • Develop and implement engagement strategies that positively impact guest retention and revenue growth.
  • Support revenue initiatives through service-driven upselling and cross-selling practices.
  • Collaborate with operational leaders to design promotions, events, and experiences that increase traffic and spending.
  • Identify partnership and outreach opportunities to expand guest engagement and sales.

 

Training & Development

  • Design and deliver comprehensive guest service training programs.
  • Coach team members and leaders in service recovery, guest engagement, and revenue-generating behaviors.
  • Partner with department leaders to ensure training aligns with operational priorities.
  • Build team member accountability and competency in service excellence.
  • Support leadership development to strengthen service delivery organization wide.

 

Exceptional Guest Service

  • Create memorable, high-quality guest experiences that drive repeat visitation and loyalty.
  • Maintain a visible presence on the floor during peak hours to engage guests and support Team Members.
  • Resolve escalated guest concerns promptly and professionally.
  • Analyze guest feedback, trends, and satisfaction metrics to drive continuous improvement.
  • Ensure consistency in service delivery across all guest touchpoints.

 

People & Culture Management

  • Promote a culture rooted in organizational values, engagement, and service excellence.
  • Empower team members to make informed decisions that enhance the guest experience.
  • Support retention and engagement initiatives through a positive and inclusive work environment.
  • Analyze employee engagement data to identify trends and opportunities for improvement.
  • Build leadership capability and accountability within operational teams.

 

Operations & Collaboration

  • Maintains strong cross-functional collaboration with Operations, Marketing, Food & Beverage and Player Development leadership.
  • Participate in the planning and execution of events to ensure exceptional service delivery and guest satisfaction.
  • Conduct regular walkthroughs to assess and reinforce service standards.
  • Serves as a strategic advisor to leadership on guest experience and culture initiatives.
  • Provide operational support to address staffing or service gaps as needed.

 

Authority & Scope of Role

  • This role operates with both strategic influence and hands-on operational authority to ensure consistent delivery of service excellence. The position is empowered to guide, influence, and hold teams accountable for guest experience standards across all departments.

 

Administrative Responsibilities

  • Monitor and analyze KPIs, guest satisfaction data, and operational performance metrics.
  • Prepare reports and provide insights to leadership on service performance and trends.

 

Compliance & Safety

  • Ensure compliance with all regulatory requirements, policies, and company standards.
  • Maintain strict confidentiality when handling sensitive information.

 

Other Duties as Assigned

  • Perform additional duties and responsibilities as assigned to support departmental and organizational goals.
  • Remain flexible to evolving business needs, including projects, initiatives, and operational priorities.
  • Provide cross-departmental support during peak periods or special events.

 

Preference: Applies to Native Americans in accordance with applicable tribal law.

 

Minimum Qualifications

 

  • Bachelor’s degree in hospitality management, Business Administration, Human Resources, or equivalent professional experience in lieu of a degree with 9-11 years of progressive experience in hospitality or gaming.
  • Minimum of 5–7 years of progressive leadership experience in hospitality, casino gaming or resort operations, including at least 2-3 years in a management role.
  • Proven experience in casino and hospitality service standards.
  • Strong business acumen with the ability to connect guest experience strategies to revenue, profitability and player retention metrics.
  • Advanced skills in service recovery and conflict resolution, particularly with high-value or escalated guest situations.
  • Exceptional leadership presence with the ability to influence, coach, and drive accountability across all levels of the organization.

 

  • Strong facilitation and training capabilities, including delivering engaging, behavior-based service training programs.
  • Ability to balance strategic planning with hands-on operational execution in a fast-paced, guest-facing environment.
  • Excellent interpersonal, communication, and presentation skills.
  • Proficiency in Microsoft Office and experience with guest feedback platforms, CRM systems, and player tracking systems (e.g., casino management systems).
  • Ability to work a flexible schedule, including nights, weekends, holidays, and peak business periods.
  • Regular on-floor presence required, including extended periods of standing and walking.
  • Ability to operate effectively in a fast-paced, high-volume, and highly visible environment.
  • Exposure to loud and continual noise levels and a smoke-filled environment.
  • Must be able to obtain a gaming license in accordance with the regulations established by the LTBB Gaming Regulatory Commission and be able to serve in the position under any other applicable law.