Product Marketing Manager - HPA/PTE

Marketing Brooklyn, New York


Description

Mini-Circuits designs, manufactures and distributes integrated circuits, modules, and sub-systems for high-performance radio frequency (RF) and microwave applications.  With design, sales and manufacturing locations in over 30 countries, Mini-Circuits’ products are used in a range of wired and wireless communications applications. Our products are also used in detection, measurement and imaging applications, including military communication, guidance and electronic countermeasure systems, commercial, scientific, military land, sea and aircraft; automotive systems, medical systems, and industrial test equipment.

Mini-Circuits’ sells its products to over 20,000 customers globally through our direct sales force, applications engineering staff, sales representatives, as well as through our extensive website.

 Position Summary:   
 

As the marketing manager for both the Portable Test Equipment (PTE) & High Power Amplifier (HPA) product lines, primary responsibility (75%) is to market existing & new products to drive awareness for transactional business, capture sales synergies by cross-DBU product lines, and marketing/managing product promotions/marcom plans and all go-to-market plans for products to achieve revenue forecasts. Secondary responsibilities (25%) include creating and managing business and product solution strategies to deliver revenue growth, market share expansion, and diversification.  Key responsibilities include: defining, aligning, and executing marketing plans for product lines to drive revenue growth; defining, communicating, and overseeing Mini-Circuits' multi-year product and technology roadmaps and product line strategy; developing product line revenue forecasts and driving the sales organization to achieve the same.    
 
Salary Range: $131,900 - $197,900 per year 
    
Job Function:    
  • Work with the Marketing Communications team to develop messaging and promotional activities to position products to end markets and customers. 
  • Execute marketing programs in collaboration with the Marketing Communications team.
  • Drive development of new products and launch to end customers including datasheets and other marketing promotional literature/web content.
  • Work with global marketing managers, regional sales managers, customers, and development teams to identify market needs and translate these into specific product requirements for new product development with prioritized features, creating customer-driven product roadmaps.
  • Maintain a SWOT analysis of the PTE/HFA market and use it to find competitive advantages that keep MC well-positioned.
  • Supports department initiatives, technology roadmap creation, and cross-organization/sector involvement.
  • Knowledgeable regarding market trends and direction from VOC, competitive activity, and publication review.
  • Manage product pricing.
The duties, responsibilities and expectations described above are not a comprehensive list and additional tasks may be assigned to the member, within the scope of the position.    
 
Qualifications:    
  • Bachelor's Degree in Electrical or Electronic Engineering required; Master's Degree preferred.
  • 12 years’ experience in a multi-disciplined engineering environment.
  • Product experience within some or all the following areas:  test accessories, interconnect accessories such as power splitters, attenuators, couplers, etc.  Test equipment such as mechanical/solid-state switches, digital step attenuators, power sensors, and signal generators.
  • Strong knowledge of basic RF components & technologies, a good view of the RF accessories competitive landscape, and an understanding of the addressable markets and applications.
  • Experience developing product and technology roadmaps.
  • Ability to identify problems and solutions that others might miss and provide detailed insight and constructive feedback into problems and complex situations.
  • Works effectively and makes progress with limited or partial information.  State assumptions and put forth a workable starting point to address the problem.
  • Defines requirements & resources needed to implement new ideals, approaching innovation with a practical, task-oriented mindset, converting ideas into actionable plans.
  • Communicates effectively: able to express ideas and information in a clear and concise manner, tailoring the message to fit the interests and needs of the audience.
  • Team player.
  • Displays technical expertise, keeps technical skills current, applies specialized knowledge and skills to work tasks, understands and masters technical skills associated with the job, and shares that technical expertise with others.
  • Responsive, self-driven, strong sense of ownership and desire to achieve business objectives.
  • Excellent interpersonal skills, both verbal and written, to interact with customers and internal teams effectively in fast-paced rapidly changing environment.

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand, walk, sit, and use their hands to operate a computer keyboard. The employee is occasionally required to reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.    
 
Additional Requirements/Skills: 
  • Must be a US citizen or US permanent resident.
  • Comply, understand, and support corporate safety initiatives to ensure a safe work environment.
  • Ability and willingness to abide by the Company’s Code of Conduct.
  • Able and willing to travel, approximately 20%.

Disclaimer: The listed qualifications and requirements for each position are intended as guidelines.  Mini-Circuits reserves the right to hire outside these guidelines at Management’s discretion.    

Mini-Circuits is an Equal Opportunity Employer and does not discriminate on the basis of actual or perceived age, race, creed, color, national origin, sexual orientation, military status, sex, disability, predisposing genetic characteristics, marital status, familial status, gender identity, gender dysphoria, pregnancy-related condition, and domestic violence victim status or protected class characteristic, or any other protected characteristic as established by federal or state law.