Marketing Director
Marketing Elmhurst, Illinois
Description
Marketing Director
This is a hybrid position with 1 in-office day per week on Thursdays.
About Us
Come join MedSpeed to help us deliver health! MedSpeed is a healthcare logistics company that partners with healthcare organizations throughout your communities to transport a wide range of medical supplies, specimens, and materials. At Medspeed we work as a team, keep our promises and strive to get better every day. We are looking for individuals who believe in and represent those values.
Today, we are located across the county with locations in over 30 states, but still have kept that small business, entrepreneurial feel and remain committed to the same culture established day 1!
Our people are at the heart of what we do and how we support our customers.
Why become a MedSpeeder? Take a look at what MedSpeed offers:
- Medical, Dental, Vision and Flexible Spending Account -- We offer plans that help you and your family take care of your whole self.
- 401(K) with Company Match -- Helping you make good financial decisions today and for the future.
- Paid Time Off -- We value well-being and encourage work life balance.
- Opportunities for Career Advancement – Over 50% of our market managers have been promoted into their roles.
- Training Provided – Our Blue Shirt Certified program ensures you excel in your role.
The Marketing Director will develop and implement strategies to educate the marketplace on our transformative approach to logistics. This includes collaborating with our marketing team to create, manage and refine campaigns and content, and supporting our sales team as they work to add to our impressive client roster.
What you will be doing as a Marketing Director with MedSpeed:
- Responsible for executing MedSpeed’s growth marketing program, which includes external marketing campaigns that successfully educate the marketplace about healthcare logistics, create intrigue about MedSpeed, soften the sale for our sales team and drive qualified traffic.
- Work closely with sales to support their efforts to identify the right customers for MedSpeed and articulate the value of healthcare logistics.
- Support sales initiatives, including RFP and RFI response creation and the customization of messaging and visuals for sales presentations.
- Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis and more.
- Collaborate with the team to support the creation of high-impact content, including blogs, case studies, videos and digital experiences.
- Continuously optimize marketing activities, test new channels to improve ROI, enhance reporting and fine tune lead scoring.
- Support MedSpeed’s mission, culture and brand throughout all external promotional activities.
What you will need to bring to be a Marketing Director at MedSpeed:
- 10+ years of relevant B2B marketing experience (healthcare B2B marketing preferred).
- Proven experience identifying B2B target audiences and creatively devising and leading multi-channel marketing campaigns that engage, educate and motivate.
- Solid knowledge of marketing technology, including HubSpot, Salesforce, Google Ads and Google Analytics; comfort with PowerPoint and other graphical presentation tools; knowledge of Terminus, Ion, Qvidian and Canva a plus.
- Being up to date with the latest trends and best practices in marketing and measurement.
- Bachelor's degree, preferably in marketing or related field.
- The ability to think like a customer, combined with the potential and attitude required to learn about their priorities and goals.
- Excellent written and oral communication, strong interpersonal skills.
- Creativity, a sense of aesthetics and a love for great copy.
- A collaborative work style, able to work well within and across departments.
- The ability to multi-task, word under pressure and meet deadlines.
- Strong business acumen.
- Ability and willingness to perform both strategic and tactical elements of the role.
#INDSP