Associate Director, Planning

Description

Overview:

We are looking for an Associate Director of Integrated Planning to join our team, responsible for delivering communications plans for our clients and integrating plans across all media channels.

 

Your Impact:

Utilizing your analytical and creative-thinking skills, you will drive the planning outputs for clients delivering fully integrated channel plans. More specifically, you’ll

  • Develop audience profiles and uncover unique insights to enhance channel planning
  • Explore and uncover the best channel targeting for client’s objectives
  • Produce innovative channel plans that are aligned to client objectives and MediaCom’s strategies
  • Manage direct reports and partners in the execution of channel plans while leading channel budget allocations for all media channels
  • Oversee media dollars in market and continuous review of investments across all channels
  • Ensure excellent data insight, management, and quality strategies are implementing for the client
  • Monitor performance of media plans against client/MediaCom objectives
  • Manage team deliveries of all key client objectives while maintaining highly visible presence with day-to-day clients
  • Other duties and responsibilities as assigned

 

Your Qualifications:

  • Bachelor’s degree in Advertising, Marketing, Business Administration, or Communications; or equivalent professional work experience
  • 6 to 8 years’ previous experience desired
  • Prior experience managing a team
  • An up-to-date knowledge of key consumer insight tools, including DMPs and digital resources
  • Understand and capable of utilizing key media planning tools (e.g. CommsPoint, Reach Optimizers)

 

Our Culture:

  • We’re a people-first company that truly invests in you. We’ve found that by looking after our people, above all else, everyone benefits. That’s why we offer a “careers first” approach with an onsite career center (NYC HQ), a whole team devoted to cultivating and promoting talent, competitive salaries and benefits and a flexible work environment.
  • We’re fostering a culture where everyone can fit in while staying true to themselves. A place where we all enjoy and feel inspired by our differences. We want to give everyone the opportunity to learn from different perspectives and experiences, have fun and do their best work.
  • We’re seeking explosively ambitious media professionals at all levels who are looking for a career, not just a job. If you want to learn, climb, and shine at a company that’s deeply committed to you, then MediaCom just might be the best move you’ll ever make.

 

About MediaCom:

We are a global media agency with a difference - We help clients see the bigger picture. Seeing the Bigger Picture means that our network of 8,000 people helps our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. We challenge conventional thinking to build, optimize, and drive our clients’ businesses forward at scale and lead our industry in critical areas such as diversity, inclusion, and sustainability.

 

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GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.


Comms & Strategic Planning New York, New York Regular