MCN Careers

Digital Account Manager

Overview –

As a Digital Account Manager you will play a crucial role in managing and nurturing client relationships, ensuring the successful execution of digital marketing campaigns, and social media strategies. This position requires a strategic thinker with a deep understanding of digital platforms, advertising trends, social media and client objectives. The Digital Account Manager will collaborate with cross-functional teams to deliver impactful and measurable results for our clients.

Responsibilities –

Client Relationship Management:

Build and maintain strong relationships with clients, understanding their business goals, and serving as the main point of contact for their social media and their digital marketing initiatives. Conduct regular client meetings to discuss campaign performance, present insights, and identify opportunities for growth.

Campaign Strategy and Planning:

Collaborate with clients and internal teams to develop comprehensive social media strategies and digital marketing strategies aligned with client objectives. Create detailed campaign plans, outlining goals, target audience, messaging, and key performance indicators (KPIs).

Project Coordination:

Coordinate with internal teams, including creative, content, and digital marketing specialists, to ensure the seamless execution of campaigns. Set clear project timelines and milestones, ensuring all tasks are completed on schedule.

Performance Analysis and Reporting:

Use analytics tools to monitor the performance of digital campaigns, analyze data, and provide actionable insights to clients. Prepare and deliver comprehensive campaign reports, highlighting key metrics and recommendations for optimization.

Stay Current on Industry Trends:

Keep abreast of industry trends, emerging technologies, and digital marketing best practices. Proactively share insights and recommendations with clients to keep campaigns aligned with the latest advancements.

Qualifications –

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Proven experience in digital marketing or account management within an advertising agency setting.
• Strong understanding of digital advertising platforms, social media, SEO, and other digital marketing channels.
• Exceptional communication and presentation skills.
• Experience running and managing social media campaigns
• Analytical mindset with the ability to interpret data and provide actionable recommendations.
• Detail-oriented with excellent organizational and project management skills.
• Tools: Google Ads, Facebook Ads Manager, Google Analytics, Data Studio or Power BI, Excel, Hootsuite, Sprout, Social Listening, SEO (SEMrush etc), Email marketing, Content Creation tools, Heatmaps and User Behavior.