Marketing Intern
Marketing Bangalore, India
About Liferay
Liferay is a uniquely profitable open source software company with 1000+ fiery-eyed employees scattered across the known world. Our flagship product is Liferay Digital Experience Platform which companies like SBI, Federal Bank, and Kirloskar use to build great web experiences for their customers and employees. Along with making cool software, we have a greater-than-profit vision that fuels us. We give employees 5 days off to volunteer at charities they’re excited about and we donate a portion of our profits to various charities around the world each year. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run.
About You and this Role
As an Intern, you will join the marketing team responsible for driving awareness, lead generation, and opportunities across India. If you aren’t afraid of a challenge, we’d love to help you make an impact by joining our team. Through working closely with marketing, product, and sales teams, you will benefit from a learning experience on the ins-and-outs of demand generation, and from an opportunity to advance your career in a high-growth, international, and open source company.
In this role, you will contribute to marketing success by supporting and executing inbound and outbound digital marketing efforts through web, email, content, social, paid, and organic efforts.
Key Objectives & Responsibilities
- Help with planning, organizing and executing the digital marketing strategy to support the company’s business objectives (e.g. revenue, qualified leads, brand presence, awareness) through paid, earned, and owned media
- Help with events management (e.g. planning, sourcing, execution)
- Support social media marketing efforts with copywriting, content sourcing, and ad monitoring (LinkedIn, Twitter, Facebook)
- Coordinate with internal teams to drive activities & initiatives e.g.banners, social media images, case studies, landing pages, nurture emails
- Support with campaign feedback, reporting, and metrics
- Stay up-to-date with new marketing trends and analyze market/industry news to provide alternate perspectives on marketing strategies based on best practices.
Required Qualifications
- Degree in Business, Communications, Marketing, or comparable education
- 1 year of marketing experience, or recently graduated
- Great communication skills (verbal and written)
- Self-starter, quick learner, self-motivated, proactive beyond your duty
Preferred Qualifications
- Prior experience managing popular social media platforms for lead generation, including LinkedIn, Twitter, Facebook, and YouTube
- Events management (planning to execution)
- Experience with marketing automation platforms (Marketo/Pardot/Hubspot), Salesforce CRM, Google Display Network, Adwords, Google Analytics, Tableau
What We Offer
- Competitive salary & benefits package according to qualifications and experience
- Opportunities to take responsibility and grow professionally. We like to Stay Nerdy!
- A positive and collaborative work culture.
Equal Opportunities Employer - Statement
Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.