product manager 

Location: Virginia Beach, Virginia (on-site) 

Department: Marketing 

Job Type: Full-Time 

Shift: Monday- Friday, day shift, some nights/ weekends, travel up to 30% 

Clinical Classification: Non-Clinical 

LifeNet Health is searching for talented individuals who will embrace our mission of saving lives, restoring health, and giving hope.  

LifeNet Health, headquartered in Virginia Beach, Virginia, is the largest nonprofit organ procurement organization (“OPO”) and tissue processor in the United States, as well as a leading innovator in tissue engineering and regenerative medicine. Our goal is to improve the quality of human life through the provision of organs, tissues, and cells for transplantation; to provide innovation in the fields of bio-implants, regenerative medicine and research; and, to serve the community with educational and support services that enhance the donation process.  LifeNet Health has over 1200 employees and has a growing global presence. 

How you will contribute to LifeNet Health’s success: 

The Product Manager develops market/product strategies and tactics, as well as interfacing with commercial partners to drive regulatory approval and implementation. In addition, you will provide the leadership to execute plans to drive the development of platform and product category strategies/roadmaps and successful global commercialization of product solutions and technologies to support the delivery of defined business objectives.  In addition, you are responsible for providing field support, product development support and engaging in customer events. 

What you’ll do: 

• Develops and implements key marketing collateral materials, clinical education programs, and other marketing activities using PowerPoint and other Multi-media tools to help support the branding of the product line with our customer and partners.  This may involve collaboration with external resources including alliance partners and/or medical professionals. 
• Implements annual tactical plans and develops strategic marketing plans to include short term, mid-term, and long-term goals and objectives for the respective product groups. This includes situational analysis of the market and products, revenue forecasts, competitive analysis, and identification of key opportunities and threats. Evaluates the product-marketing plan and makes recommendations to ensure compatibility with LifeNet Health’s mission.  Analyzes sales trends and develops product portfolio plans to fill product gaps and align with new product development efforts.  Identifies market needs and makes recommendations for these products.
• Provides ongoing support and collaborates with representatives of LifeNet Health, key opinion leaders, and Alliance partners regarding product material development, issues of product performance, and product quality improvement. Additionally, provides support to end users, field representatives, and client services staff by providing presentations focused on increasing product knowledge and clinical application training.  Uses these surgeon relationships to gather information on product use, obstacles to use and techniques that would be helpful in advancing product usage.
• Works closely with R&D teams to support new product development and launch efforts; this includes validating new product design, functionality and clinical applications with customers as well as implementing marketing and sales plans. Provides support and corrective action plans to maintain corporate objectives.  Leads specific teams to improve processes to create efficiencies within the CV Franchise.
• Attends activities associated with the coordination of tradeshow and professional society meetings pertaining to the respective product.
• Develops and maintains relationships with “key opinion leaders” in the surgical community relative to the product to aid in new product development and positioning of current product lines.
• Implements pricing and product offering strategies based on customer needs and processing feasibility.
• Collaborates with cross-functional teams in the resolution of challenges and roadblocks.

What you’ll bring (Minimum Requirements): 

• Bachelor’s degree
• Valid State Driver’s License
• Three (3) years of experience in medical device marketing or other healthcare regulated environment

Preferred Experience/Skills/Certifications: 

• Bachelor’s degree in Business, Marketing, or a related field from an accredited college or university.
• Master’s degree in Business Administration from an accredited college or university.
• Two (2) years of experience in the specified field, one (1) year of experience in the development and market introduction of new medical products.

These would be nice too (Knowledge Skills and Abilities): 

• Ability to influence without authority
• High level of professional communication and presentation skills
• Proficiency in Microsoft Office

Why work at LifeNet Health? 

We have a fierce drive for our mission of Saving Lives, Restoring Health, and Giving Hope. You will not find another company with a culture as strong as ours. 

• 403(b) and Profit Sharing Plan
• Affordable medical, dental, and vision coverage
• Corporate sponsored events for employees
• Work-life balance with generous paid time off to include vacation time, sick time, and paid holidays
• Tuition reimbursement
• Personal career, skill, and leadership development opportunities
• Wellness Program (gym reimbursement, monthly wellness webinars, mental health toolkit, financial resources, and much more)
• Employee Assistance Program (EAP) for employees and members of their household
• Dedicated and passionate co-workers

The pay rate for the successful candidate will depend on geographic location and the candidate’s qualifications and prior relevant experience.  The pay range for this position is $85,516 annually (entry- level qualifications) to $114,021 annually (experienced in this role). * 

*Actual compensation may be higher based on the successful candidate's knowledge and relevant experience. 

This position is eligible for an annual bonus once eligibility criteria are met.   

All benefits are subject to eligibility requirements and LifeNet Health reserves the right to modify or change these benefits programs at any time, with or without notice, unless otherwise required by law.  Further, nothing in this posting is intended to alter the “at will” relationship of a successful candidate and this posting does not constitute a specific promise. 

We are proud to be an EEO/AA employer EOE/M/F/Disability/Vet. We maintain a drug-free workplace and perform pre-employment substance abuse testing.