Digital Content Specialist

Location: Virginia Beach, VA (on-site)

Department: Marketing

Job Type: Full-Time

Shift: Mon. – Fri.: 8:15AM – 5:00PM

Clinical Status: Non-Clinical

LifeNet Health is searching for talented individuals who will embrace our mission of saving lives, restoring health, and giving hope.

LifeNet Health, headquartered in Virginia Beach, Virginia, is the largest nonprofit organ procurement organization (“OPO”) and tissue processor in the United States, as well as a leading innovator in tissue engineering and regenerative medicine. Our goal is to improve the quality of human life through the provision of organs, tissues and cells for transplantation; to provide innovation in the fields of bio-implants, regenerative medicine and research; and, to serve the community with educational and support services that enhance the donation process.  LifeNet Health has over 1200 employees and has a growing global presence.

How you will contribute to LifeNet Health’s success:

The Digital Content Specialist leads the development and execution of LifeNet Health’s content strategy across various platforms and is responsible for creating, curating, and managing compelling and informative content. Collaborates with cross-functional teams to ensure consistent messaging and branding. The Digital Content Specialist plays a pivotal role in shaping our brand narrative and driving engagement with our target audience.

What you’ll do:

• Content Development: Develop and implement a comprehensive content strategy that aligns with LifeNet Health's brand identity, marketing objectives, and target audience.
  
  
• Content Management: Create, edit, and manage engaging and high-quality content, including articles, blog posts, press releases, copywriting, whitepapers, case studies, infographics, videos, scripts and more.
  
  
• Content Optimization: Collaborate closely with subject matter experts, researchers, and medical professionals to ensure the accuracy and relevance of content. Manage content creation from ideation to publication, adhering to editorial calendars and deadlines. Optimize content for SEO, ensuring that all content is discoverable and drives organic traffic to our digital platforms. Monitor industry trends, healthcare advancements, and emerging technologies to incorporate timely and relevant topics into content.
  
  
• Content Review: Edit and proofread content for accuracy, clarity, grammar, and style consistency. Ensure all content follows brand guidelines and maintains a consistent tone and messaging. Collaborate with design and marketing teams to create visually appealing content that resonates with the target audience. Analyze content performance using relevant metrics and insights to continuously refine the content strategy. Stay up to date with content marketing best practices and evolving digital platforms.

What you’ll bring (Minimum Requirements):

• Bachelor’s Degree
• THREE (3) years of experience in content creation, journalism and/or management.

Preferred:

• Bachelor’s Degree (English, Journalism, Communications, Marketing, or related field)
• THREE (3) years of related experience in content creation, journalism and/or management within the healthcare, medical, or life sciences sector.
• Keyword research skills and use of comparative SEO research tools, like AHREFS and SEMRush also preferred.

These would be nice too (Knowledge Skills and Abilities):

• Content Skillset: Exceptional writing, editing, and proofreading skills, with a keen eye for detail. Demonstrated ability to develop clear, compelling, and informative content across various formats.
• Creative Storytelling: Creative thinking and a passion for storytelling that resonates with diverse audiences.
• Cross-Functional Collaboration: Experience collaborating with cross-functional teams, including subject matter experts, designers, and marketers.
• Tech/Digital Skills: Proficiency in SEO best practices and content optimization. Familiarity with content management systems (CMS) and digital publishing platform.
• Communication Skills: Excellent verbal and written communication skills; ability to communicate and build relationships with all professionals at different levels within the organization.
• Time Management: Able to prioritize multiple, competing priorities and manage time/workload.
• Attention to Detail: Able to perform tasks thoroughly and with care.

Why work at LifeNet Health?

We have a fierce drive for our mission of Saving Lives, Restoring Health, and Giving Hope. You won’t find another company with a culture as strong as ours.

• 403(b) and Profit-Sharing Plan
• Affordable medical, dental, and vision coverage
• Corporate sponsored events for employees
• Work-life balance with generous paid time off to include vacation time, sick time, and paid holidays
• Tuition reimbursement
• Personal career, skill, and leadership development opportunities
• Wellness Program (gym reimbursement, monthly wellness webinars, mental health toolkit, financial resources, and much more)
• Employee Assistance Program (EAP) for employees and members of their household
• Dedicated and passionate co-workers

We are proud to be an EEO/AA employer EOE/M/F/Disability/Vet. We maintain a drug-free workplace and perform pre-employment substance abuse testing.