Growth Marketing Manager
Description
LeadVenture is looking for a Growth Marketing Manager to own the strategy, execution, and performance of revenue-driving campaigns for a portfolio of brands. You will work closely with Marketing, BDR, Sales, and channel teams to align targeting, messaging, and execution, and serve as the central owner of campaigns across the full customer journey.
You will own how campaigns are planned, sequenced, and executed across channels, making sure prospects and customers have a coordinated experience from first touch through conversion and growth. This is not a coordination role. You are accountable for driving pipeline outcomes.
What You'll Do
Shape Growth Strategy
- Partner with marketing leadership to turn GTM priorities into clear campaign strategies and focus areas
- Identify opportunities to improve pipeline and conversion within your assigned segments
- Recommend where to focus based on performance data and business goals
- Form and test hypotheses to improve engagement, conversion, and pipeline generation
Own Campaign Strategy and Planning
- Build integrated campaigns across paid media, outbound (BDR), email, events, and partner channels
- Define campaign goals around pipeline, conversion, and revenue in partnership with marketing leadership
- Own segmentation, messaging, and channel mix across the customer journey
Drive Cross-Functional Alignment
- Lead alignment across Marketing, Sales, BDR, and channel teams on strategy, targets, and execution
- Treat BDR as a core campaign channel and align outbound messaging, targeting, and timing
- Make sure campaigns launch with clear ownership, timelines, and alignment
Lead Campaign Delivery
- Own timelines, briefs, and coordination across creative and channel execution
- Make sure all assets and messaging match your target segments and campaign strategy
- Move things forward by identifying and clearing bottlenecks across teams
Own Performance and Optimization
- Track campaign performance across the full funnel from engagement to pipeline to revenue
- Run regular performance reviews and drive optimization decisions
- Use data to sharpen strategy and improve outcomes over time
- Continuously improve targeting, messaging, and channel effectiveness
Leverage Partner Channels
- Bring partner and OEM channels into campaign strategy where it makes sense
- Expand reach and drive pipeline through co-marketing programs
What Success Looks Like
- Stronger pipeline generation and better conversion efficiency
- Campaigns that are more targeted and higher quality
- Solid alignment across Marketing, Sales, and BDR teams
- Faster campaign execution and iteration
- Campaign frameworks that are repeatable and scalable
What You Bring
- 4 to 7 years in demand generation, campaign management, or growth marketing
- Hands-on experience building and executing multi-channel B2B campaigns
- Strong understanding of funnel metrics, segmentation, and conversion
- Experience working closely with Sales, BDR, and cross-functional teams
- Data-driven with a clear focus on pipeline and revenue impact
- Working knowledge of marketing automation, ABM or intent platforms, and outbound or data tools
Does this position sound like something you would enjoy and be successful at, but you’re not sure you have the exact qualifications to be considered? While our job descriptions are an outline for the type of candidate we’re looking for, it is not a checklist. We encourage you to apply!
Who is LeadVenture?
LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing, and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. Our family of brands includes Dealer Spike, ARI Network Services, Inc. (ARI), Dealer Car Search, Frazer, TCS Technologies, Net Driven, Direct Communications, Inc. (DCi), Auction123, Powersports Support, Level 5 Advertising, PSM Marketing, Monroney Labels and Interact RV. Each one is an industry leader in driving consumer engagement and maximizing lead generation for dealers. Our investors include the private equity firms True Wind Capital and TA Associates.
Equal Opportunity Employer
LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.
LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.
LeadVenture expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LeadVenture employees to perform their job duties may result in discipline up to and including discharge.