Description

Key Responsibilities

• Foster Cross-Functional Collaboration and Leadership: This leader will be the liaison to the C-suite, partnering with cross-functional teams, setting clear expectations, and providing guidance to ensure alignment on growth objectives and cohesive implementation.
• Develop and Implement Growth-Focused Marketing Strategy: Create and manage a full-funnel marketing strategy, ensuring accountability in marketing spend by capturing and organizing data to optimize messaging, channel selection, and timing of investments.
• Drive Qualified Lead Generation: Increase qualified leads through the implementation of both push and pull marketing tactics, along with strategic influencer engagement, all grounded in a deep understanding of the buyer lifecycle.
• Craft Competitive Positioning and Messaging: Develop competitive positioning to ensure JumpCrew’s messaging addresses market needs while highlighting differentiated value propositions.
• Lead Go-to-Market (GTM) Strategy and Alignment: Oversee GTM planning by aligning sales and marketing on target opportunities, value propositions, and engagement strategies, creating a cohesive outreach experience.
• Manage Digital and Content Marketing Initiatives: Oversee the planning and implementation of digital and content marketing campaigns that elevate brand visibility and accelerate client acquisition, including thought leadership, demand generation content, and social media.
• Direct SEO and Organic Growth Strategy: Drive SEO strategy to expand organic reach, enhance site traffic, and ensure alignment of SEO practices with broader marketing initiatives.
• Leverage Data-Driven Insights for Continuous Optimization: Utilize analytics and data-driven insights to inform decision-making, continuously optimizing campaign performance to maximize return on investment (ROI).
• Manage Marketing Team and Agency Partners: Manage a small and agile team of marketing professionals, including an Advertising agency of record supporting corporate branding and public relations efforts.

Qualifications and Experience Required

• Bachelor’s degree in Marketing, Digital Marketing, Social Media Marketing, or Business Administration with a Marketing concentration.
• Proven track record of developing and implementing scalable marketing strategies in fast-paced startup environments, demonstrating agility in responding to market changes and leveraging limited resources to drive growth and brand awareness.
• 10+ years of experience in marketing, with at least 5 years in a leadership role within a B2B-focused organization.
• Demonstrated expertise in demand generation, digital marketing, search engine optimization, and lead nurturing strategies.
• Proven track record of creating and implementing marketing strategies that drive revenue and client growth.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent leadership and communication skills, with experience leading and motivating cross-functional teams.
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).

Additional Information:

• Location: Nashville, TN
• Flexible work environment
• Competitive salary
• Unlimited PTO plan
• 9 company holidays
• Medical, dental/vision benefits, 401k
• Learning and career growth opportunities
• Bring your (well-behaved) pet to the office
• This role is pivotal in shaping our workforce strategies to achieve sales success.