Marketing Channel Implementation Manager - Enterprise and Mid-market
Description
Marketing Channel Implementation Manager - Enterprise and Mid-market
About the job
JumpCrew is looking for a results-driven Marketing Channel Implementation Manager to lead the execution of marketing strategies for our Enterprise and Midmarket sales channels. This role will function as the sales enablement arm for these channels, focusing on driving lead generation and supporting sales efforts tailored to these segments. The ideal candidate will have expertise in the enterprise and midmarket landscape and experience implementing targeted, impactful marketing campaigns.
Key Responsibilities
- Strategy Development: Develop and implement marketing strategies for the Enterprise and Midmarket segments. Conduct market research to understand customer needs, trends, and competitive insights.
- Campaign Management: Design, execute, and optimize multi-channel campaigns (digital, events, content) for enterprise and midmarket customers. Monitor and adjust campaigns to meet performance goals.
- Sales Collaboration: Partner closely with sales teams to align marketing efforts with sales objectives, providing tools such as presentations, case studies, and product information to support sales activities.
- Lead Generation: Implement lead-generation strategies to attract and convert enterprise and midmarket prospects. Leverage CRM and marketing automation tools to track leads and measure campaign effectiveness.
- Content Creation: Oversee the development of marketing materials (e.g., whitepapers, webinars, blog posts) that educate and engage enterprise and midmarket customers. Ensure all content supports sales enablement and resonates with target audiences.
- Event Planning: Plan and execute events, trade shows, and webinars targeting enterprise and midmarket audiences. Manage logistics, marketing efforts, and follow-up strategies to maximize impact.
- Performance Analysis: Analyze marketing metrics and provide insights to drive continuous improvement. Use data-driven decision-making to refine strategies and tactics.
- Stakeholder Communication: Keep senior management and stakeholders updated on marketing initiatives, results, and insights. Foster strong relationships with internal teams, external partners, and industry influencers.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of marketing experience, preferably in B2B settings targeting enterprise and midmarket customers.
- Strong analytical skills with experience in CRM and marketing automation.
- Excellent communication and project management skills.
- Proven success in implementing impactful marketing campaigns and lead-generation strategies.
What We Offer:
- Location: Onsite, JumpCrew HQ - Nashville, TN
- Hybrid schedule: In-office Tuesday–Thursday; WFH Monday and Friday
- Competitive salary
- Unlimited PTO plan
- 9 company holidays
- Medical, dental, vision benefits, and 401k
- Learning and career growth opportunities
- Pet-friendly office (well-behaved pets welcome)
JumpCrew, headquartered in Nashville, TN, is a three-time winner of Nashville’s Best and Brightest Companies to Work For (2021, 2022, 2023). We've been recognized as the #1 Best Small Company to Work For in Nashville (2017), one of Nashville’s Best Places to Work (2018 & 2019), and listed among Crunchbase’s 50 Hot Startups. For more information, visit JumpCrew.com.
JumpCrew is an equal opportunity employer and values diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.