The Golden Rule

Mr. Penney

“Do unto others as you would have them do unto you.” That’s what our founder, James Cash Penney, used as a guide for conducting his business. He made it a priority to treat customers the way he would want to be treated, and it’s a concept that still guides us today.

The value Mr. Penney placed in the people who worked for him was evident in many ways. For example, he initiated the practice of calling employees “associates,” because it conveyed his belief that people at all levels worked with him, not for him, in building the business.

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