Senior Lifecycle Marketing Manager

Marketing Santa Monica, California San Mateo, California New York, New York


Description

About the Role:

We are looking for a Senior Lifecycle Marketing Manager to lead the strategic execution of marketing initiatives across our site and channels (email, push, in-app) to focus on retention of our existing customers and increase LTV of those customers. This role will lead a small team of marketers focused on improving customer retention. You will work cross-functionally with Design, Engineering, Product, Data, Merchandising, Customer Service, and Operations to build new experiences to delight our members, increase user LTV, and build our brand. You should have proven success and experience leading others, driving decisions through data, building omni-channel personalized experiences, and increasing user LTV.

This is an incredible opportunity to work at an innovative tech start-up in the beauty space, doing the most advanced marketing and content personalization in the industry. Do you enjoy the role of player-coach and are equally comfortable developing strategies, leading others while going deep and working in the weeds? Do you love using direct communication channels as part of an integrated, multi-channel marketing effort to get results at a fast-growing company? If so, we want to hear from you!

What You’ll Be Doing:

  • Lead and work alongside your team as you develop site, email, push, and in-app marketing strategies to decrease churn and increase LTV.
  • Be an authority on retention; utilizing a deep understanding of member mindset and behavior to increase revenue and decrease churn, improving the member journey, and building our brand
  • Train and develop other marketers to execute increasingly sophisticated lifecycle marketing programs, focused on using data for advanced personalization and automation in order to retain our customers better.
  • Use data to monitor the performance of retention programs and identify areas for improvement; generate and test hypotheses
  • Communicate key insights and optimize programs based on analysis driven by data
  • Lead complex, highly cross-functional initiatives to deliver business requirements, create project plans, and drive on-time execution
  • Lead ongoing monthly triggered and transactional communication to active subscribers (e.g. tracking, payment notification, spoiler alert, shipping, etc.)
  • Be a strong voice on the team for all customization-related discussions, meetings, and brainstorms including changes to the business, strategy, product, and brand

What We’re Looking For:

  • Bachelor’s degree – ideally in Business, Marketing, a quantitative, or technical field
  • 7+ years developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, in-app, push, etc.)
  • 5+ years experience working directly in an enterprise-grade ESP (Iterable, Braze, ExactTarget, Responsys, etc.); experience with multi-step workflows, QA, hitting send and reporting
  • 2+ years experience leading a team(s)
  • 2+ years developing and executing A/B tests to decrease churn, using email, push, and site initiatives
  • Experience with quantitative analytics; experience translating data into business and member insights
  • Fervent attention to detail; you are confident deploying emails to millions of members free of grammar, spelling, typos, and other deployment errors
  • Cross-functional team experience and proven ability to work cross-functionally to execute a vision through consensus building, negotiation, and data-driven persuasion
  • Creative thinking and ability to test out-of-the-box solutions
  • Great written and verbal communication skills
  • Proficient with Excel, experience with financial modeling and/or SQL/R a plus
  • Familiar with analytics dashboards (e.g. Tableau, GA)

About IPSY

IPSY, a BFA Industries brand, was founded in 2011. IPSY delivers customized Glam Bags leveraging IPSY Match, a proprietary technology that analyzes hundreds of attributes to delight each member with personalized beauty products perfect for their lifestyle. IPSY strives to make beauty more inclusive and welcoming to all. IPSY’s primary offices are in San Mateo, Santa Monica and New York.

We are an equal opportunity employer who celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.

Please click here to our CCPA notice.