Summer 2024 Marketing Strategy & Metadata Intern

Marketing New York, New York


Description

Hachette Book Group’s summer internship program offers individuals an opportunity to learn about the publishing industry and explore an area of interest. To learn more about the company, visit our career site: https://www.hachettebookgroup.com/about/careers/  
  
Program dates: June 3rd – August 9th (10 weeks)  
  
Location: ON-SITE: position will be based in our NY office on a two-day per week hybrid schedule. Company laptop will be provided for the duration of the program.  
  
Weekly schedule: 28 hours per week, Monday-Thursday, 9:00am-5:00pm  
Pay rate: $16/hour  
This marketing strategy internship offers the opportunity to work closely with seasoned professionals and gain hands-on experience focused on media and metadata. You will support day-to-day tasks, help with special projects, and attend departmental meetings while learning about marketing processes and strategy.    
   
To enhance your work experience, we offer educational sessions featuring speakers from all departments of the company as well as networking and career development opportunities.    
   
ESSENTIAL DUTIES AND RESPONSIBILITIES:   
  • Identify and evaluate opportunities for optimizing product listings through metadata  
  • Execute keyword research and create/implement copy as needed  
  • Evaluate competitor data and identify new keyword opportunities for HBG brands and authors  
  • Perform keyword research for metadata updates/product descriptions and collaborate with publishing teams optimizing product language to maximize discoverability  
  • Design merchandising assets and creatives 
  • Track progress and effectiveness of product page optimization  
THE IDEAL CANDIDATE:   
  • Curious about how books find readers, and the data strategy that can be used to make good metadata decisions  
  • Familiar with SEO best practices 
  • Demonstrable desire for skills-building, study, or a major in marketing or data analysis  
  • Is a detail-oriented, self-starter with excellent writing and organizational skills  
  • Experience with standard office software (Excel and PowerPoint) required  
  • Comfortable learning internal systems, tools, and processes 
  • Proficiency with Canva or a similar graphic design tool is ideal 
  • Possesses a positive attitude and a desire to learn  
  • Loves books and wants to help readers discover new titles and authors they'll love  
  • Flexibility to take on additional tasks related to marketing and metadata as needed 
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.  
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.