Account Manager, Search

Programmatic, Biddable, Paid Media & SEO Toronto, Ontario


Description

Position Overview:
 

As the Account Manager, you will be responsible for the day-to-day management of a client's digital initiatives. This includes developing strategy and managing the execution of search and video marketing campaigns based on the client's business objectives.

Key Responsibilities:

  • Create, manage and execute strategic digital marketing plans that meet client goals
  • Create, presents and gain client approval on insertion orders, campaign strategies and tactics
  • Oversee and deliver on Account Management business processes
  • Forecast, generate and maximize revenue opportunities with clients
  • Monitor, track, evaluate, report and optimize campaign performance to maximize client investment
  • Deliver monthly client reports, verify data accuracy, provide analysis and keep clients updated on account status.
  • Scope and develop new business with companies looking to meet their marketing goals using search marketing
  • Build a solid partnership with your account’s media planners and the client services team, balancing each others’ expertise to find and develop practical ideas for future media growth, channel expansions or channel optimization
  • Maintain positive client relationships, expectations and communications with the assistance of internal resources
  • Coach and develop the team
  • Stay up-to-date with industry trends and developments in digital marketing as well as consumer behavior to recommend improvements to accounts

What You Bring:

  • A true cross channel marketer, with hands-on experience planning and buying across multiple platforms such as Google, Bing, Apple Search Ads,
  • 2-3 years of account/client management experience with complex paid /digital/ campaigns; multi-level sales/selling into accounts;
  • Track record of growing account scale and success, delivering great customer experiences through your working relationships on the client side
  • Technical and analytical mindset with demonstrated ability to use paid media strategy to complement owned and earned media campaigns and meet business objectives
  • Experience using all digital biddable platforms (Search, LinkedIn, Google Ads, Bing Ads) and analytical tools (Google Analytics)
  • High level of attention to detail and the ability to handle and prioritize multiple accounts 
  • Ability to interact in a professional manner and deal with clients face-to-face in a fast-paced environment
  • High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint 
  • Desire to manage and mentor junior members of a team
  • Knowledge of French language is an asset

Nice-to-Haves:

  • Facebook and Google Certification is an asset 
  • Demonstrated previous leadership skills to manage and mentor a team
  • Prior experience in an agency environment highly desired, who have experience in handling media partner representatives and participating on digital media publisher relationships

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.  

GroupM encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, please let us know. GroupM thanks all applicants, however only those who qualify for an interview will be contacted.

GroupM is the #1 global media investment management group. We offer the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create desired marketing outcomes. It serves as the parent company to WPP media agencies including Mindshare, Wavemaker, MediaCom, and Essence. For more information on the company, please visit www.groupm.com.