Manager, SEO
Description
GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.
Google has consolidated its media agency partnership into WPP’s GroupM, building on the world-class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom, and other constituents of GroupM worldwide. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world-class, committed to establishing a new high watermark in the media industry.
Role Summary & Impact
We are seeking a Manager, SEO to join our Organic Search team to work closely with Supervisors and Directors to contribute to the daily strategy, recommendations, and execution of SEO across a variety of Google products and services in the US and in coordination with global team members in EMEA and APAC. The Manager must be beyond the initial steppingstones of understanding the fundamentals of SEO. In this role, you will have increased responsibility and accountability for SEO strategy and execution as well as gaining further exposure to client-facing opportunities.
Key Responsibilities
- Gain deep understanding of Google’s products and services and how SEO will contribute to their marketing goals and objectives.
- Assist with market research to be used for optimization of different forms of content following best practices.
- Contribute to a strategy and deliverables plan that meets or exceeds client expectations including:
- Keyword strategies to target key audiences.
- Detailed content optimization recommendations of key elements of a website, including but not limited to Metadata, h1 tags, URLs, image alt attributes, etc.
- Website audits and technical recommendations with implementation QA
- Review and analyze competitor sites and understand their organic search approach.
- Client reports and performance analyses as part of monthly, quarterly, or annual business reviews.
- Attend client and agency meetings to present deliverables, strategies, and tactics.
- Contribute to case studies and/or industry POVs throughout the year.
- Stay current with industry trends, and best practices.
Requirements
- A degree in a related field (such as Advertising, Marketing, Business Administration, Economics, Mathematics, Analytics, or Communications)
- A minimum of 2-3 year of experience in organic search/search engine optimization/SEO
- Previous experience in an agency environment highly desired
- Basic knowledge of HTML and familiarity with industry tools including Google Analytics, Search Console, Keyword Planner, Lumar and/or ScreamingFrog.
- Familiarity with Google Workspace products (Sheets, Docs, Slides, etc.)
- Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
- Enjoy working in a fast-paced and collaborative environment.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.