Associate Director, Programmatic Trading

Programmatic, Biddable, Paid Media & SEO New York, New York


Description

ABOUT THE ROLE:    

The Associate Director is responsible for overseeing the overall health and success of their respective accounts. Within this role you’ll be responsible for the ownership of your clients’ programmatic media strategy and oversee its implementation and day to day execution.
The primary responsibilities of the role include the management of the programmatic team and engaging with respective digital agency counterparts, clients and external partners. The    
    
Associate Director is also expected to be the team’s strongest programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory and audience strategy. Programmatic Associate Directors are typically responsible for overseeing the day-to-day workload, training and career development of between 3-8 reports.    

YOUR IMPACT:    
  • Collaborate with Account Service teams to develop a programmatic strategy that ensures the clients marketing objectives are met with appropriate programmatic tactics
  • Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lending support to day-to-day trading as needed
  • Act as the team’s central point of trading expertise and escalation to address problems as they arise for the account
  • Create and enforce workflow processes to ensure deliverables are completed accurately and on time
  • Hold members of the team accountable to flawless execution of campaign implementation and develop the QA processes that allow them to do so
  • Own and improve the working relationships with members of the broader digital account teams including planning, investment, operations and analytics
  • Develop relationships with platform, inventory and data providers to maximize their value specific to account needs
  • Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
  • Conduct regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns
  • Ongoing training and support of the career growth of direct reports
  • Keep Senior Leadership informed of the overall status of the trading team to ensure any challenges are appropriately resolved and/or escalated
  • Develop best practices that improve the quality or efficiency of work within an account or broader agency programmatic team
  • Develop POVs, Presentations or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams
  • Support the Programmatic Agency lead as needed for larger presentations, projects or pitches
YOUR QUALIFICATIONS:    
  • 5+ Years of relevant career experience including trading programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred.
  • Past management experience is required
  • Experience with other database, visualization tools or coding languages is a plus
  • Excellent verbal and written skills, presentation & organizational skills and detail-oriented mindset
  • Natural curiosity and desire to continuously learn
    
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.    
    
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.    
  
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.