Manager, Media Optimization
Description
GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.
Role Summary & Impact
The Manager will be accountable for executing programmatic media plans using industry-leading media technology platforms. Within this role, you’ll take ownership of your clients’ programmatic implementation and day-to-day execution. Media Optimization Managers are typically responsible for overseeing the training and day-to-day workload of 1-6 junior team members.
Key Responsibilities:
- Oversee all aspects of campaign management including campaign and creative setup, QA, budget allocation, tracking and tagging, proactive performance checks, optimizations, pacing, and profitability updates.
- Support Agency Solution to develop client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
- Responsible for onboarding new Senior Associates and Associates, creating Self-explanatory training material, and organizing hands-on training.
- Develop strong working relationships with members of the broader digital account teams including account service, investment, and analytics.
- Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide our clients with high-quality inventory opportunities.
- Create and enforce workflow processes to drive campaign success.
- Manage and develop the career path of junior members.
- Identify opportunities through analytics to improve performance within and across campaigns.
- Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
- Contribute to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team.
Requirements
- Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
- 2+ Years of relevant career experience, with 1+ years’ experience managing programmatic campaigns at an agency, DSP, or Ad Network strongly preferred.
- Familiarity with key programmatic and digital platforms, especially DSPs (e.g. DV360, TTD) and ad servers (DCM, Sizmek, AdForm).
- Knowledge of HTML, XML, and JavaScript in an advertising context.
- Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning, or client-side roles supporting a direct response or e-commerce brand may also be considered for highly qualified candidates.
- Some degree of past management or supervisory experience is strongly preferred.
- Understanding and familiarity with key industry concepts and trends.
- Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.).
- Experience with other databases, visualization tools, or coding languages is a plus.
- Excellent verbal and written skills.
- Exceptional organizational skills and a detail-oriented mindset.
- Strong presentation skills and comfort in presenting to senior stakeholders.
- Strong analytical abilities and quantitative skills.
- Ability to prioritize tasks effectively.
- Experience in Google Analytics, SQL, Big Query, and Python would be a plus but is not required.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
Discover more about GroupM at www.groupm.com
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Follow @GroupMWorldwide on Twitter
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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