Associate Director, Paid Search

Programmatic, Biddable, Paid Media & SEO Chicago, Illinois New York, New York


Description

Are you looking for your first gig in the world of high velocity digital marketing?

In this entry-level position, you will receive intensive training and close mentorship in all aspects of Paid Search to assist with the delivery and management related services to a particular client and gain knowledge of the agency landscape.

This position is essential to the day-to-day running of the search account and requires an individual that works well in a team-based, dynamic environment. Whilst advanced critical thinking is not expected, we need you to be resourceful and demonstrate the initiative to participate in advanced projects.

Your journey with us will begin by attending Accelerate, a 4-day training program developed by the GroupM HR leads, alongside all entry level new hires across the agencies. Upon completing this program and as you are acclimated to the team, you will be responsible for the duties below.

Responsibilities:

· You will develop initial keyword lists, using identified brand territory for Search Manager’s review

· Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend

· Write initial drafts of creative text ads based on briefing materials, website content and client direction

· Traffic, upload, and QA keywords, harnessing the Bid Management Tool process

· Interface daily with direct search teams, engines and platforms to ensure continuous improvement.

· Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative

· Create Excel pivot tables, formulas, graphs, and charts

· Complete budget tracking documents and review with Search Manager

· Alert Manager of under or overspend, traffic abnormalities, and opportunities and optimization recommendations regarding spend and pacing the account

· Assist in record keeping, tracking reports and invoice reconciliation

· Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)

Qualifications:

· This is an entry level position. You don't need prior experience to qualify.

· If you have had an internship with an advertising/media agency or in a digital marketing role, and know the ropes, that's a major plus.

· You are adept in your use of MS Office, especially Excel. Having experience in Excel for data management and/or budgeting would be advantageous.

· Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

· You'll thrive working in a dynamic and collaborative environment.

· Most importantly, you better be eager to learn, be adaptable, and have a strong interest in the advertising/media industry.

COMPANY OVERVIEW

[m]Platform is GroupM’s suite of proprietary technology and data that enables truly individualized media planning and activation. Backed by the resources and client roster of the world’s largest media agency group, [m]Platform has the product, organization and scale to transform the way the largest advertisers approach media: from the traditional broadcast model that still dominates our world to an addressable, audience-first model that elevates the power and role of media in marketing.

Take A Virtual Office Tour: https://roundme.com/tour/368213/

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.