Associate Director, Data & Analytics Services

Data, Analytics & Insight New York, New York Miami, Florida Atlanta, Georgia Boston, Massachusetts Detroit, Michigan Chicago, Illinois Dallas, Texas Salt Lake City, Utah Durham, North Carolina Fort Worth, Texas Austin, Texas Fort Lauderdale, Florida Raleigh, North Carolina


Description

ABOUT US

GroupM Data & Analytics Services is a marketing science, technology and consulting group specializing in fact-based business strategies and assessment. We provide expertise in data management, advanced analytics, technology deployment and marketing effectiveness with one clear remit: help clients achieve significant and lasting improvements in marketing effectiveness and profitability.

ABOUT THE ROLE:

As an Associate Director within the data & analytics team, you will be responsible for campaign analysis, and insight generation for a top financial client.This position will collaborate very closely with the SEO, Optimization and Media teams within GroupM, to drive growth and performance for our clients. This position is responsible for all deliverables including, but not limited to, campaign reporting, competitive market insights, audience search behavior, brand lift studies, media and creative tests, creative analysis, growth forecasting, paid/organic efficiency opportunities, etc. This is an innovative role, as you will work with a team across all disciplines to develop internal tools and technology, to advance our tool stack and SEO/Analytics capabilities.

You will be expected to:

  • Manage a small team of high skilled analysts and data engineers, who you will be responsible for coaching and developing, so they maximize their potential.
  • Consult with senior client marketing and business leaders to define and answer most important business questions to drive business growth
  • Analyze performance utilizing cutting edge cloud tools and innovative analytics techniques that to create actionable insights
  • Perform storytelling from data and analyses; persuasively communicate insights to internal stakeholders and clients
  • Build customized reports for key client stakeholders joining data from various platform APIs (i.e. Google Search Console, Google/Adobe Analytics, SEMRush, crawl technology, etc.), to measure performance growth of key business KPIs

YOUR IMPACT:

  • Act as primary day-to-day contact on insights and analytics to channel leads, clients, and 3rd party vendors
  • Advise on how to best leverage search data, organic search (SEO), media and marketing investments to drive business results
  • Identify measurement opportunities, research and/or advanced analytics that supports clients’ marketing objectives
  • Solve problems and drive new and innovative working practices as part of regular client work and new business.
  • Supervise, train and mentor experienced and junior analysts
  • Use Statistical and Data Mining methods to project and explain client performance
  • Consult with clients on strategic decisions based on data insights
  • Keep abreast of evolving SEO/media landscape, including research and emerging trends to provide insight to both media teams and client
  • Develop analytics proposals and strategies to present to clients
  • Identify and partner with external measurement vendors and third-party data providers
  • Manage project timelines and deliverable schedules and share concerns about deliverables, timelines, and issues with project managers and director
  • Build applications writing SQL/Python scripts to manipulate data 

YOUR QUALIFICATIONS

  • 5-8 years of experience in statistical analysis, segmentation, predictive modeling, consulting and project management, preferably within the digital marketing space
  • 1-2 years of experience in a people management or supervisory role
  • Bachelor’s or Graduate in Statistics, Engineering, Computer Science. Economics, Operations Research or related quantitative field
  • Proven experience with SQL and experience working with at least one of the major cloud platforms (GCP, Azure, AWS)
  • Thorough understanding of online marketing, Paid/Organic Search, digital metrics and programmatic media
  • Experience utilizing data visualization platforms such as Tableau, Google Data Studio, PowerBI
  • Experience in workflow automation tools, such as Knime
  • Website traffic analytics software (tagging and log file based) such as Adobe or Google Analytics
  • Deep knowledge of various measurement and campaign management technologies.
  • Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations using statistical and econometric modeling techniques
  • Strong critical thinking and problem-solving skills – a demonstrated ability to mine data for relevant and actionable insights
  • Knowledge of visual techniques for data analysis and presentation
  • Excellent written, oral communication, project management and presentation skills 

 ABOUT GROUPM:

GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom, and Maxus, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. Discover more about GroupM at www.groupm.com.

Take A Virtual Office Tour: https://roundme.com/tour/368027

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

Work Location: A Hybrid Work Experience

At GroupM, we believe that work is a part of life, not the other way around. To support that belief, we have recently adopted a “collaboration-led” hybrid approach to work in order to provide employees with the flexibility to do the best work of their lives no matter where they are working. This means that for roles where it makes sense, you'll spend some of your time in our incredible workspaces (when it's safe to do so) and some of your time remote. Check out this updated list of where we can hire:

  • California – LA or SF
  • Colorado – Denver
  • Florida – Miami/Fort Lauderdale
  • Georgia – Atlanta
  • Illinois – Chicago
  • Massachusetts – Boston
  • Michigan – Detroit
  • New York – New York City tri-state area (NY, NJ, CT)
  • North Carolina – Raleigh/Durham
  • Texas – Austin or Dallas/Fort Worth
  • Utah – Salt Lake City