Director, SEO

Programmatic, Biddable, Paid Media & SEO Boston, Massachusetts Los Angeles, California Miami, Florida Atlanta, Georgia New York, New York Portland, Oregon Detroit, Michigan Seattle, Washington


Description

GROUPM DIRECTOR, ORGANIC SEARCH

OVERVIEW:

The Director, Organic Search (SEO) provides team leadership and share their passion for the discipline of organic search and driving growth for our client’s businesses. You should have hands-on experience in organic strategies, processes, analytics, cross-discipline collaboration, a clear history of exceeding client goals and campaign KPIs. This individual will lead a team of SEO specialists in daily execution as well as contributing to new product offerings.

YOUR IMPACT:

Account Management

· You will develop a strong understanding of the client’s products, competition, industry, marketing goals and objectives.

· Provide guidance through strategic and tactical input to team members for successful execution of SEO campaigns.

· You’ll be a data nerd. You will analyze performance data and garner key insights to develop the strategic vision for SEO and cross-channel opportunities, and provide analysis, QA and insights for performance reports.

· Work closely with Planning teams for campaign alignment with client goals and work closely with the Group Director in developing campaign project plan and scope definition.

Team Management and Leadership

· Do you win by teaching your team to win? You'll direct and coach talented team members, demonstrating how to think more strategically about Organic Search’s role within the media mix.

· You will constructively and frequently evaluate team performance, providing support and recognition and effectively foster teamwork that drives motivation and retention.

· We'll rely on you to cultivate an environment which supports intelligent risk taking, innovation and creativity.

· Do people want to work for you? A big part of the role is growth. This means interviewing, hiring, training, and mentoring.

· Do you have a growth mindset? We strongly recommend you sign up for WPP business classes, including: Strategy, Working Across Cultures, Marketing, Business Insight, and Growing and Winning Business. We hope you'll benefit from Lynda.com too.

Organic Search Practice Innovation

· You will participate in team innovation meetings with creative input & task ownership and will also contribute to the development of new product offerings and practice innovations.

· Help us create a well-oiled machine. Develop tools to improve efficiencies and advance the Organic Search practice.

· Collaborate with individuals across GroupM on corporate initiatives, automation projects, process changes, and roll-outs.

· Stay current with industry trends, best practices and discuss potential impacts with teams on client work.

YOUR QUALIFICATIONS:

· Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience

· You will bring a minimum of 5 years of relevant Organic Search experience, and you'll have that track record of building winning teams and client case studies

· Prior experience successfully leading SEO Initiatives and growth for large-scale clients, ideally at an agency.

· Ability to think strategically and drive solid results to grow the business.

· Prior experience managing a team demonstrating the ability to train and grow junior members of a team and serve as a reliable mentor.

· Ability to interact with people at all levels, fostering strong cross-functional teamwork.

· Exhibit a passion for SEO, the future of Search Marketing, and how it fits into the larger digital, media, and brand strategy.

ABOUT GROUPM:

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business. Take A Virtual Office Tour: https://roundme.com/tour/368027

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.