Associate Director, Commerce Strategy

Comms & Strategic Planning New York, New York



GroupM Commerce is a team of highly skilled performance marketers who drive measurable business growth for iconic brands across GroupM agencies. Our Commerce capability is comprised of media Strategy, Activation, Data & Analytics. Through proprietary tools, partnerships, processes and training, GroupM Commerce delivers industry leading Commerce solutions to our clients with efficiency and scale.

About the role:

The Associate Director, Commerce Strategy brings retail media expertise to the GroupM Commerce team, delivering best-in-class solutions across GroupM agencies.

The role will have an understanding of the capabilities of commerce platforms including retail media networks, adtech partners & data suppliers. This role will assist in solving complex business problems through simplified POVs - identifying product, process or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients. 

As a member of the GroupM Commerce team, and reporting into the Director of Commerce Strategy, you will have the opportunity to work across client accounts and influence our internal capabilities’ roadmap, foster retail partnerships and lead highly dynamic cross-functional project teams. This role will collaborate with GroupM Commerce leadership in North America to infuse the best of our network capabilities into our client’s day-to-day deliverables.  An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Your Impact: 

  • Contribute to upleveling account management with key agency stakeholders to improve how we serve GroupM Commerce clients across agencies
  • Partner with agency teams (including investment, search, social, programmatic, data and analytics) to deliver comprehensive solutions that accomplish client’s business objectives
  • Lead the integration and partnership between commerce media and brand media to develop holistic end-to-end media plans for clients
  • Manage relationships with select priority Retail partners to ensure development & delivery of first-to-market solutions
  • Stay up-to-date on the latest trends and best practices in Retail & commerce media, cascade POVs on changing industry dynamics
  • Support relationships with internal and external leaders, including across WPP agencies, technology providers and retailers to develop go-to-market solutions
  • Assist in developing Commerce and Retail Media content for the organization including educational trainings, POVs & frameworks.
  • Influence the adoption of GroupM Commerce for new business and existing accounts

Your Qualifications: 

  • Bachelor's degree in marketing, advertising, or a related field
  • 5+ years of experience in performance media, with a focus on retail media
  • Proven track record of success in executing effective media plans that achieve business objectives
  • Understanding of the retail landscape and the latest trends in commerce media
  • Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to clients, leadership and internal stakeholders
  • Strong collaboration skills, with the ability to work effectively with internal teams and external partners
  • Excellent analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization
  • Problem solver and strategic thinker with the ability to identify improvement opportunities
  • A self-starter attitude that thrives in a fast-paced environment 
  • Experience in campaign management and optimization across multiple retail platforms preferred (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.)
  • Knowledge of measurement capabilities and restrictions in 3rd party partners preferred
  • Detail-oriented with the ability to coordinate projects across multiple teams and functions
  • Experience with bid management platforms is a plus

About GroupM:

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, essenceMediacom and Wavemaker. Our portfolio includes Investment, GroupM Nexus (our performance & commerce hub), and the management of WPP’s Data company, Choreograph, all united in a vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. 

Take A Virtual Office Tour:

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.