Manager, Amazon SEM & DSP

Programmatic, Biddable, Paid Media & SEO New York, New York San Francisco, California Los Angeles, California Miami, Florida Atlanta, Georgia Boston, Massachusetts Detroit, Michigan Chicago, Illinois Dallas, Texas Salt Lake City, Utah Durham, North Carolina Fort Worth, Texas Austin, Texas Fort Lauderdale, Florida Raleigh, North Carolina


Description

WORK LOCATION: A HYBRID WORK EXPERIENCE

At GroupM, we believe that work is a part of life, not the other way around. To support that belief, we have recently adopted a “collaboration-led” hybrid approach to work in order to provide employees with the flexibility to do the best work of their lives no matter where they are working. This means that for roles where it makes sense, you'll spend some of your time in our incredible workspaces (when it's safe to do so) and some of your time remote. Check out this updated list of where we can hire:

  • California – LA or SF
  • Colorado – Denver
  • Florida – Miami/Fort Lauderdale
  • Georgia – Atlanta
  • Illinois – Chicago
  • Massachusetts – Boston
  • Michigan – Detroit
  • New York – New York City tri-state area (NY, NJ, CT)
  • North Carolina – Raleigh/Durham
  • Texas – Austin or Dallas/Fort Worth
  • Utah – Salt Lake City

ABOUT THE ROLE:

The Manager, Amazon Search & DSP is a unique position. You will be accountable for the day-to-day management of a major brand's paid Amazon initiatives, while also connected to the larger team for best-practice sharing, collaborating on test and learn scenarios, and ideating innovative ideas.

You will be expected to create high-level, multi-year growth strategies for the clients, leveraging both channel and media expertise. You will be working directly with brand marketing teams and tasked with developing and executing smart and sustainable media plans across Amazon search and Display.

CLIENT MANAGEMENT:

  • Drive key client’s ecommerce strategy, hitting sales numbers and delivering on growth ambitions
  • Client ecommerce budget management in partnership with digital investment teams to maintain a performance and outcome-based approach
  • Provide subject matter expertise to client leadership for all Amazon media updates or developments
  • Participate in annual and quarterly planning initiatives

YOUR IMPACT:

  • You will own day-to-day Paid Search Amazon programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
  • Understand the client’s product, marketing objectives and digital goals with an emphasis on Amazon, presenting to clients on regular basis
  • Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
  • Think creatively, do research, and develop innovative tactics to improve efficiencies or advance the program. Present practical ideas for future expansion or optimization.
  • Build, or assist in crafting, POVs, standard methodologies, and key process documentation
  • Campaign Strategy definition and implementation, working closely with other Mindshare departments to develop fully integrated eCommerce campaigns
  • Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

 

YOUR QUALIFICATIONS:

  • Amazon experience, working with ARAP, Vendor Central
  • 5+ years experience creating and optimizing Amazon Search campaigns
  • Amazon DSP experience, a plus
  • Strong written and verbal communications
  • Experience with analytics and data tools a plus
  • Confident self-starter who can take initiatives and run with them
  • Alignment with our Mindshare values and behaviors:
    • Passionate – brings a genuine thrill and excitement to the role
    • Agile – is able to be nimble in thought and action and overcome obstacles to achieve great things
    • Collaborative – works well with others, and can align behind a shared purpose
    • Entrepreneurial – is open to new ideas, and will challenge old ones
    • Diverse – is proud of the difference they can bring, and respects the differences in others

 

ABOUT GROUPM:
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.