Manager, Programmatic

Programmatic, Biddable, Paid Media & SEO New York, New York San Francisco, California Los Angeles, California Miami, Florida Atlanta, Georgia Boston, Massachusetts Chicago, Illinois Salt Lake City, Utah Austin, Texas Fort Lauderdale, Florida Raleigh, North Carolina


Description

Overview:  

As Programmatic has evolved, it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices, our individual trading teams work directly with their agency counterparts to create and execute campaigns that support our clients overall marketing objectives.   
 
About The Role:  

You will be responsible for creating and executing programmatic media plans using industry leading media technology platforms. Within this role you’ll begin to take ownership of your clients’ programmatic media strategy and oversee its implementation and day to day execution. Programmatic managers are typically responsible for overseeing the training and day-to-day workload of 1-4 junior team members.  

Your Impact:  

  • Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities  
  • Manage campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs   
  • Oversee the execution of operational tasks including budget management, billing and campaign creative trafficking  
  • Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics  
  • Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high quality inventory opportunities.
  • Create and enforce workflow processes to ensure deliverables are completed accurately and on time  
  • Manage the day-to-day responsibilities and QAing work of more junior team members  
  • Train and support career growth of direct reports  
  • Conduct regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns  
  • Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
  • Contribute to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team  

Your Qualifications:  

  • Bachelor’s Degree in Business, Analytics, Marketing, Advertising, or equivalent work experience 
  • 3+ Years of relevant career experience, with 1+ years’ experience trading programmatic campaigns at an agency, DSP or Ad Network strongly preferred.   
  • Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles supporting a direct response or e-commerce brand may also be considered for high qualified candidates.  
  • Some degree of past management or supervisory experience is also strongly preferred  
  • Familiarity with key programmatic and digital platforms  
  • Understanding and familiarity of key industry concepts and trends  
  • Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.)  
  • Experience with other database, visualization tools or coding languages is a plus 
  • Excellent verbal and written skills  
  • Exceptional organizational skills and detail-oriented mindset   
  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience

About GroupM Services:  

Come join one of the largest communities of digital activation specialists with more than 4,000 employees across Programmatic, Search, Social, Ad Ops and Commerce within our global network. Our collective of experts represent the best of the industry’s best. 

We offer our people unparalleled access to learning and development opportunities, and unlimited potential for mobility and growth working on world-class brands globally. 
 
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together. 

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