ABOUT THE ROLE: 

  

The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross-media measurement strategy. You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and help interpret results. 

The Associate Director leads a mid-size team as part of a larger group. You should have an interest in mentoring and developing their team members, in addition to ensuring deliverables are met. This role covers client facing performance measurement presentations on a monthly basis for Personal Care - PW brands, data governance management with team, measurement framework build/test design, etc.. Being able to manage workload of the team across multiple brands and deliverables. 

  

YOUR IMPACT: 

Primary responsibilities revolve around providing thought leadership with regards to clients’ measurement strategies:           

Build and mentor a team of analysts (2-3 direct reports under) 

Proficient with primary buying and ad-serving tools (Prisma, Sizmek, etc) 

Manage internal and external client relationships to guide the Business Intelligence engagements 

Lead performance measurement workstreams for business unit (along with Director) (ROI models, leading indicators, etc)  

Manage team and be expert in data governance, data quality, QA practices etc.  

Design and manage research projects where applicable (limited) (Kantar Millward Brown, Upwave, Lucid, etc) 

Evaluate vendors, technologies and new advertising opportunities 

Mastery of proprietary Mindshare tools and systems (primarily econometric focused, data visualization, etc) 

Lead analytic requests alongside team, support strategic vision of client 

Manage relationships with clients 

Supervise creation and execution of campaign-specific measurement frameworks 

YOUR QUALIFICATIONS: 

Bachelors or advanced degree in an analytics field preferred 

Minimum of 4 to 5 years’ experience preferred 

Experience managing a team 

Personal Wash/Skin Cleansing experience a plus 

Strong analytic and problem-solving skills 

Excellent written, oral, and presentation communication abilities 

Ability to foster collaborative relationships with other cross-functional teams 

Ability to manage and prioritize competing projects and deliverables 

Experience with a variety of the following tools and platforms preferred: 

Data Visualization – DOMO, Tableau, Datorama

Web Analytics - Google Analytics, Adobe Analytics 

AdServers – Sizmek, CM360 

MMM, MTA, Agent-Based Modeling methodologies 

Syndicated Measurement: Nielsen, comScore 

Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata 

Familiarity with SQL, R, Python a PLUS