Associate Director, Business Intelligence

Data, Analytics & Insight New York, New York


Description

Position at mSix&Partners

ABOUT THE ROLE: 
  
The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross-media measurement strategy. You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and help interpret results. 
The Associate Director leads a mid-size team as part of a larger group. You should have an interest in mentoring and developing their team members, in addition to ensuring deliverables are met. This role covers client facing performance measurement presentations on a monthly basis for Personal Care - PW brands, data governance management with team, measurement framework build/test design, etc.. Being able to manage workload of the team across multiple brands and deliverables. 
  
YOUR IMPACT: 
Primary responsibilities revolve around providing thought leadership with regards to clients’ measurement strategies:           
Build and mentor a team of analysts (2-3 direct reports under) 
Proficient with primary buying and ad-serving tools (Prisma, Sizmek, etc) 
Manage internal and external client relationships to guide the Business Intelligence engagements 
Lead performance measurement workstreams for business unit (along with Director) (ROI models, leading indicators, etc)  
Manage team and be expert in data governance, data quality, QA practices etc.  
Design and manage research projects where applicable (limited) (Kantar Millward Brown, Upwave, Lucid, etc) 
Evaluate vendors, technologies and new advertising opportunities 
Mastery of proprietary Mindshare tools and systems (primarily econometric focused, data visualization, etc) 
Lead analytic requests alongside team, support strategic vision of client 
Manage relationships with clients 
Supervise creation and execution of campaign-specific measurement frameworks 
YOUR QUALIFICATIONS: 
Bachelors or advanced degree in an analytics field preferred 
Minimum of 4 to 5 years’ experience preferred 
Experience managing a team 
Personal Wash/Skin Cleansing experience a plus 
Strong analytic and problem-solving skills 
Excellent written, oral, and presentation communication abilities 
Ability to foster collaborative relationships with other cross-functional teams 
Ability to manage and prioritize competing projects and deliverables 
Experience with a variety of the following tools and platforms preferred: 
Data Visualization – DOMO, Tableau, Datorama
Web Analytics - Google Analytics, Adobe Analytics 
AdServers – Sizmek, CM360 
MMM, MTA, Agent-Based Modeling methodologies 
Syndicated Measurement: Nielsen, comScore 
Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata 
Familiarity with SQL, R, Python a PLUS 
  

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.