Associate Director, Business Intelligence

Data, Analytics & Insight New York, New York

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Description

Position at GroupM Choreograph

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.
We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.
We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. 
ABOUT THE ROLE:
The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross-media measurement strategy. You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and help interpret results.
The Associate Director leads a mid-size team as part of a larger group. You should have an interest in mentoring and developing their team members, in addition to ensuring deliverables are met. This role covers client facing performance measurement presentations on a monthly basis for Personal Care - PW brands, data governance management with team, measurement framework build/test design, etc.. Being able to manage workload of the team across multiple brands and deliverables.
YOUR IMPACT:
Primary responsibilities revolve around providing thought leadership with regards to clients’ measurement strategies:          
  • Build and mentor a team of analysts (2-3 direct reports under)
  • Proficient with primary buying and ad-serving tools (Prisma, Sizmek, etc)
  • Manage internal and external client relationships to guide the Business Intelligence engagements
  • Lead performance measurement workstreams for business unit (along with Director) (ROI models, leading indicators, etc) 
  • Manage team and be expert in data governance, data quality, QA practices etc. 
  • Design and manage research projects where applicable (limited) (Kantar Millward Brown, Upwave, Lucid, etc)
  • Evaluate vendors, technologies and new advertising opportunities
  • Mastery of proprietary Mindshare tools and systems (primarily econometric focused, data visualization, etc)
  • Lead advanced analytic requests alongside modeling team, support strategic vision of client
  • Manage relationships with clients
  • Supervise creation and execution of campaign-specific measurement frameworks
YOUR QUALIFICATIONS:
  • Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred
  • Minimum of 4 to 5 years’ experience preferred
  • Experience managing a team; experience in the CPG space
  • Personal Wash/Skin Cleansing experience also preferred
  • Strong analytic and problem-solving skills
  • Excellent written, oral, and presentation communication abilities
  • Ability to foster collaborative relationships with other cross-functional teams
  • Ability to manage and prioritize competing projects and deliverables
  • Experience with a variety of the following tools and platforms preferred:
    • Data Visualization – DOMO, Tableau
    • Web Analytics - Google Analytics, Adobe Analytics
    • AdServers – Sizmek
    • MMM, MTA, Agent-Based Modeling methodologies
    • Syndicated Measurement: Nielsen, comScore
    • Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata
    • Familiarity with SQL, R, Python a PLUS

 

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    
 
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.

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