Account Director

Media Planning & Buying Guaynabo, San Juan


Description

Position at GroupM

GroupM is the world’s leading media investment company through agencies Mindshare, essenceMediacom and Wavemaker. Our portfolio includes Investment, GroupM Nexus (our performance & commerce hub), and the management of WPP’s Data company, Choreograph, all united in a vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. 
 
We are seeking a highly capable and motivated individual to join our team as a Account Director. This role is responsible for developing and leading innovative, cost-effective communication strategies that align with client objectives and ensure account profitability. This role combines strategic vision with operational leadership, fostering collaboration across teams, mentoring Account Managers and Executives, and building strong relationships with clients, stakeholders, and partners to deliver exceptional results.

Main Responsabilities

  • Drive innovative and cost-effective communication strategies to meet client objectives.
  • Demonstrate a thorough understanding of all aspects of clients’ business, brands, and marketplace.
  • Actively seek creative and innovative media solutions to enhance client campaigns.
  • Apply Navigator processes and tools to deliver effective communication strategies.
  • Develop strong relationships at the appropriate level with key media owners, creative agencies, and other specialist partners.
  • Ensure all client requirements are met and surpassed, maintaining a proactive and enterprising approach to client dealings.
  • Lead clients’ understanding of communication planning and implementation while fostering collaboration across teams (Digital, Sponsorship, etc.).
  • Promote GroupM’s vision and ambitions to clients and suppliers.
  • Ensure high morale and motivation across the team by providing guidance and support.
  • Manage and coach Account Managers and Account Executives, ensuring their training and development.
  • Communicate team and individual objectives effectively and prioritize workloads for optimal efficiency.
  • Manage billing income and ensure the profitability of accounts.
  • Work collaboratively with other GroupM offices to ensure seamless delivery of services.
  • Obtain maximum value for clients’ budgets through strategic media negotiations and added value.
  • Maintain a detailed knowledge of relevant media developments and ensure the team applies these insights effectively.
  • Participate in internal projects and contribute to new business pitches.
  • Drive the adoption of tools and processes among clients and within teams.
  • Actively identify opportunities for growth within client portfolios and develop strategies to capitalize on them.

Experience and education

  • Bachelor’s degree in Media, Marketing, Business, Communications, or a related field.
  • Advanced certifications in areas such as Strategic Planning, Media Analytics, or Business Management are a plus.
  • Minimum 6-8 years of experience in media planning or marketing strategy, including at least 3 years in a supervisory or leadership role.
  • Proven track record in managing large client portfolios and leading high-performing teams.
  • Demonstrated success in developing and executing strategic communication plans.
  • Experience working collaboratively with multiple stakeholders, including creative agencies, media vendors, and cross-functional teams.

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