Description

We are seeking a highly motivated and experienced Cross-Discipline Director to lead the strategy and execution of integrated digital marketing campaigns, encompassing both Social Media and Search Engine Marketing (SEM).

This role requires a deep understanding of both disciplines, with the ability to develop and implement holistic strategies that maximize ROI and achieve our clients' business objectives. The Cross-Discipline Director will be responsible for the end-to-end management of campaigns, from planning and budgeting to execution and performance analysis, working closely with internal teams and creative agencies.

•Cross-Channel Strategy:Develop and implement integrated digital marketing strategies that encompass Social Media and SEM, ensuring synergy between both platforms to maximize impact and efficiency.
•Strategic Planning:Create comprehensive and detailed marketing plans, including objectives, KPIs, targeting strategies, timelines, and budget allocation.
•Budget Management:Manage and optimize the budget allocated to campaigns, ensuring cost-effectiveness and return on investment.
•Campaign Management:Oversee the execution of campaigns across Social Media and SEM, including setup, optimization, and performance monitoring.
•Analysis and Reporting:Analyze campaign results, generate performance reports, and present recommendations for continuous optimization.
•Team Leadership:Lead and motivate a team of Social Media and SEM specialists, fostering a collaborative and high-performing environment.
•End-to-End Service:Manage the full campaign lifecycle, from initial planning to final delivery and performance analysis.
•Stay Up-to-Date:Keep abreast of the latest trends and best practices in Social Media and SEM, adapting strategies to ensure competitiveness.
•Client Relationship Management:Emphasis added on client growth and satisfaction, reflecting the end-to-end ownership of the client relationship.

Requirements:

• 7 - 9 years of experience in digital marketing 
• 3 years of experiene in Client Relationship Management:  Act as the primary point of contact for the client, presenting strategies, results, and recommendations.

• • Proven experience in budget management and campaign execution across both disciplines.
  • Strong understanding of Social Media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and Search Engine Marketing platforms (Google Ads, Bing Ads, etc.).
  • Strong analytical and problem-solving skills.
  • Excellentcommunicationand presentationskills.
  • Ability to work collaboratively and lead cross-functional teams.
  • Experience in client relationship management.
  • Google Ads and Social Media platform certifications are a plus.

En atención a la naturaleza del cargo en Modalidad de Teletrabajo o Híbrido que desempeñará el candidato, se informa que el trabajo deberá realizarse dentro del Territorio Colombiano, por lo que la aplicación a este cargo únicamente es posible para personas domiciliadas y con permiso de trabajo en el territorio nacional. Así mismo, se aclara que el contrato de Teletrabajo no es una opción para la contratación o cambio de domicilio en el extranjero.     

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