Paid Social Account Manager  

About the Paid Social team @ Wavemaker: 

The Paid Social team works to plan & execute market-leading social advertising campaigns for our clients across a variety of social media platforms. The team are based at Wavemaker’s office in Manchester. 

Intro to the role: 

We are looking for a paid social specialist to continue their career as Account Manager. This person will play an integral role in the day-to-day running of a busy client. They will be required to work with the line manager to help oversee junior team members with the overall aim of delivering flawless paid social campaigns for clients. The ideal candidate is someone with good working knowledge of paid advertising across one or more of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc). This person will also be required to develop relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things paid social. 

Key Responsibilities: 

Account Managers are expected to work closely with their Account Director and the Global Hub team to manage the day-to-day running of one (or more) client accounts. Account Managers have several key areas of focus, these include: 

Campaign Management 

• Developing comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
• Responsible for end-to-end set up of paid social campaigns across all the relevant social platforms (and working with junior team members to assist them with this task as necessary). 
• Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account (both locally and in the Global Hub team) to ensure campaigns are set up to defined best practice standards.
• Responsible for monitoring campaign performance and pacing to ensure all activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working with Executives, Snr. Executives and the Global Hub team to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel. Leading client calls to present results as necessary.
• Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary. Working with junior team members to ensure standards for commentary remain consistent.
• Producing more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and for standalone projects.

Client & Partner Management  

• Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output.
• Demonstrating a deep understanding of the media and technology developments that influence your client’s business. 

• Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, TikTok, Pinterest and others.

People Management  

• Working with your line-manager to ensure the effective management of more junior team members ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
• Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary.
• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community. Leading by example to motivate and encourage those with less experience.

Operational Excellence 

• Identify opportunities to test and innovate in the paid social space. Presenting these opportunities to stakeholders and securing client backing.

• Working with line-manager to develop and implement testing/learning agendas for clients that drive clear and actionable insight on each social platform.

• Working closely with planning team + other channel specialists to ensure paid social activity compliments and enhances the wider marketing mix.

About You: 

We are looking for a candidate who can display the following attributes: 

• The successful candidate should have experience working in a digital marketing or agency-based role and will need to demonstrate a track record of working with clients or external stakeholders.
• Experience setting up and optimising paid social campaigns across a number of the key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc). Training certifications in any of the key platforms would be a plus (e.g. Meta Blueprint).
• Experience planning large-scale paid social campaigns, preferably across a mix of brand and direct-response objectives.
• Experience compiling detailed and insightful end of campaign reports & presentations. Knowledge of how to structure regular client review presentations (QBRs, annual reviews etc).
• Forming strong relationships is key to the role, the ideal candidate should feel comfortable presenting to clients and leading calls as required.
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.

In return the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term.