Wavemaker | Digital Director

Performance Melbourne, Melbourne


Position at Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,200 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

      • deep knowledge we have of our clients’ business
      • confidence to challenge what’s gone before
      • the support to go further than we thought possible


The role of the Digital department is to work closely alongside the client and C&C team as the interface between WM product teams, GroupM specialist divisions and our media partners, to ensure client campaigns are executed and amplified in an effective, efficient and future facing, Wavemaker way.

The Digital Director provides leadership for their direct reports by providing a vision, outlining opportunities and setting the digital roadmap for the team. The Director will provide digital consultation to senior clients e.g CMO’s (along with Client Leads) addressing business concerns and opportunities. Equipped to provide digital thought leadership, best practice and innovation internally and to our clients, the Director will influence and inspire our people to ensure we have great digital talent and skillsets delivering great work. 

What you’ll bring:

  • Extensive experience in client communication and management
  • Accountability and ownership of entire output of the team
  • Experience of managing a team of multiple people
  • Able to work to get the best from every member of the team
  • Motivates the team to over-deliver against client expectation
  • Experience building and maintaining operations processes
  • Strong, up to date, media landscape knowledge (confidently able to articulate economic, industry and consumer trends).
  • Literate, articulate and numerate
  • Clear and concise communication skills
  • Strong presentation skills
  • Established media systems knowledge (Pathmatics, Symphony, Sizmek, DCM, MOAT, Nielsen and Excel)
  • Extensive digital planning and buying experience

What success looks like:

In 3 months, you would have:

  • Fully up to speed with the digital needs of the clients at Wavemaker
  • Working with teams to respond to briefs ensuring that the Wavemaker digital product is brought to life
  • Effectively managing the digital implementation team directly reporting into you as well as team members within specialist teams, ensuring that all campaign KPIs are managed and met
  • Actively participating in agency updates and publisher meetings, getting up to speed with all digital deals, tools and data

In 6 months, you would have:

  • Leading the digital thinking cross Wavemaker client campaigns
  • Sharing learnings from the campaigns, providing ideas/opportunities to further develop the implementation and sharing these with both the internal team and the external clients
  • Established as a key member of the agency by clients, internal team, GroupM and senior publishers; appropriately managing the team and building relationships on Wavemaker behalf with publishers

In 12 months, you would have:

  • Adding additional value alongside leadership of the digital strategy and implementation of client campaigns; ensuring the Wavemaker team are delivering the best digital strategy, implementation and investment service possible
  • Actively managing the development of key team members; providing on the job and off the job training and ensuring that development KPI’s are met
  • Identifying new product opportunities for Wavemaker as a business that are relevant to our clients
  • Identifying new client opportunities and working with the pitch team to win these pieces of business

More about Wavemaker

We are a part of GroupM, WPP’s global media investment management company.

Discover more on wavemakerglobal.com, Twitter and LinkedIn