Taipei is the fifth largest Asian market in terms of ad spend per capita. Here, TV is the most important form of media, with 89% penetration, but consumption rates are changing drastically, with 67% of TV watchers now getting their fix through the internet accessed on computers, mobiles, tablets and video on demand services.
Taipei’s digital media market is truly a unique blend of local, regional and global players. It remains one of the most exciting cities in Asia, with friendly people, great food served round-the-clock and the best cost to quality-of-life ratio in the Asia Pacific region.
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