Mindshare NEO | Senior Executive - Media Operations

Performance Bangalore, India Gurgaon, India


Position at Mindshare


Senior Executive – Media Operations, Mindshare NEO, India

Overview of job

Mindshare NEO is an agency of GroupM, the world’s largest media investment company, and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive – Media Operations for Bangalore and Gurgaon location to join us.

In this role, you will be responsible for client relationships and help drive the digital agendas for the respective clients. Would deliver integrated digital solutions to fulfill client’s digital objectives.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

Reporting of the role

This role reports to Manager – Media Operations, Mindshare Neo.

3 best things about the job:

  1. Opportunity to be the best amongst the best
  2. Working within a proven, fast-growing team servicing some of the biggest brands in the country
  3. Help some of the largest brands build their digital media presence and drive revenues for the largest media investment agency

Measures of success

In three months, you would have:

  • Worked on digital media plans for some of the finest clients in the country
  • Mapped new digital opportunities for the client

In six months, you would have:

  • Made effective yet efficient digital media plans
  • Pushed innovating concepts to drive revenues

In 12 months, you would have:

  • Helped on new business pitches
  • Worked with various digital media verticals to help draft integrated digital solutions

What your day job looks like at Mindshare NEO:

  • Hands-on digital media planning, buying experience
  • Develop digital media plans and approach basis consumer insights and digital media dynamics
  • Deliver media plans, campaign scheduling
  • Define campaign KPIs
  • Continuous plan optimization to deliver maximum ROI
  • Review campaign performance
  • Maintain MIS for billing, estimates, ROs, etc.
  • Proactively identify new opportunities and pitch innovative ideas
  • Help on new business pitches
  • Meet revenue targets and drive incremental billing and revenue

What you’ll bring:

  • Experience in handling large size digital clients across categories
  • Minimum 3-5 years in digital media planning and buying operations
  • MBA preferred

About Mindshare NEO

Neo is a global media agency and performance marketing network. We apply a data-driven strategic approach and cutting-edge technology across all digital disciplines (including paid and organic search, display, video, mobile, social media, affiliate marketing, etc.) and traditional channels. Neo is now part of the Mindshare Performance Group. We are in a new era of horizontality and excited about the opportunity it presents for our clients and our people.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.