Wavemaker l Director – Content Effectiveness Measurement

Social Media & Content Gurgaon, India


Position at Wavemaker

Overview of job
Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director – Content Effectiveness Measurement, WM Content to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

  1. This role reports to: Chief Content Officer

Three best things about the job:

  1. Opportunity to work with the most diverse set of clients and create customized measurement frameworks mapped to different business goals
  2. Opportunity to work with the most exciting technology start ups
  3. Being a part of a vibrant sub culture within GroupM

In this role, your goals will be:
In three months:

  1. Create content measurement frameworks for individual clients
  2. Recharge the WM – Ogilvy Effectiveness Lab
  3. Understand different existing GroupM tools
  4. Groom the analyst team

In six months:

  1. Created a universal measurement framework for WM content
  2. Reimagine the command center from a creative perspective
  3. Create strategic partnerships with 2-3 technology partners
  4. Create measurement solutions that are cross media

In 12 months:

  1. Create an industry standard for measuring ROI on branded content
  2. Win 3 paying clients for the CC product
  3. Win an international award (e.g. ICOM Data creativity award) for a measurement project

What your day job looks like at Wavemaker?


  1. To bring credibility to the content product through effective measurement
  2. To win the confidence of clients in understanding their business challenges
  3. Create great PR for WM that gives us a competitive edge


  1. Understanding the different existing tools and models of measurement
  2. By creating a mutually profitable ecosystem between partners, WM and brands
  3. By envisioning and evangelizing new ways of bringing measurement to hitherto unmeasurable content deployments


  • Being part of a vibrant sub culture
  • Every day learning across functions, thanks to being part of GroupM
  • Your morning and afternoon meetings could be most diverse, thanks to an extraordinary line up of clients to work with – from the biggest FMCG to a start up
  • Constantly thrown the challenge and the opportunity to create History every day. It only is up to you

What you’ll bring:

  • A passion for measurement
  • An ability to weave a story through numbers
  • A desire to continuously learn and update oneself
  • Understands both the science of communications planning as well as the art of content creation
  • Is familiar and has working knowledge on mainstream audience insight tools
  • Has a great understanding of general management as well as the business of content
  • Has an entrepreneurial spirit and is self-motivated
  • Has great client servicing skills
  • Has a keen understanding of audience behaviour and can show an ability to draw actionable insights from it
  • Has an experience of inspiring diverse, high performing teams
  • Isn’t wary of getting their hands dirty or stepping into the trenches
  • Will need to have a minimum experience of 12 years to a maximum of 15 years

Minimum qualifications:

  • Will need to have a minimum experience of 12 years
  • At least 4-5 years of pure analysis experience
  • Good understanding of data, insights and tools across mediums
  • Experience working for brands
  • Aptitude for popular digital / social measurement, listening tools

More about Wavemaker

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.  We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP’s global media investment management company.

For more information, go to www.wavemakerglobal.com

About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.