Wavemaker | Digital Planning Associate Director

Performance Melbourne, Melbourne


Position at Wavemaker

The role of the Digital team is to work closely alongside the client team to ensure campaigns are planned, executed and optimised with an effective, efficient and future facing approach that positively provokes growth.

The Digital Planning Associate Director will drive the holistic planning approach across all digital media channels in order to balance the client’s twin goals of ROI driving performance and unlocking growth via innovation. They will be responsible for delivering the highest standard of campaign approach leveraging the best of our global platform partners (Google and Facebook) as well as the strategic introduction of new partner platforms and creative ideas.

This is an exciting role for one of the largest and fastest growing Wavemaker clients. With a brand accelerating their digital maturity, they go to a market with campaigns of all types making this is an opportunity to build experience across a range of brand and performance objectives for a client that pursues growth and encourages innovation.

This is a new role in a high-performing team that the right candidate can help shape to create real value for Wavemaker and our clients.

Core responsibilities:

At Wavemaker we classify role responsibility across four key areas.


  • Responsible for planning development of the junior team. Lead by doing with best-in-class work, finding opportunities to bring the junior team into the process and ensuring training needs are addressed appropriately
  • Working with the Digital Director to elevate ability of wider team members in digital specialisms
  • Builds expert knowledge of the wider Wavemaker offering to be equipped with solutions to enhance our capability
  • Support a digital community within Wavemaker Melbourne that can benefit from shared learnings


  • Responsible for leading digital responses to brief;
    • working with the strategy team to create actionable comms tasks
    • addressing those comms task with the relevant roles of media/channel
    • exploring the tactics within each channel that unlock the short and long term objectives
    • ensuring all work is measurable back to brand and business outcomes
  • Have a deep understanding of the clients more macro challenges, objectives & initiatives and develop relationships with the CX team in delivering on those objectives across fields including but not limited to eComm and data
  • Build relationships with media and/or platform partners, ensuring strong relationships are developed from the outset and resulting in access to alphas/betas, tailored product updates, aligned communication with clients
  • Help build on the agency's reputation for outstanding client service. Ensure delivery against client expectations every time


  • Continue to develop the planning product of the digital team with clear principles but also guidelines as to when those principles should be broken
  • Bring media creativity to the fore finding a place to develop richer, more nuanced thinking and ideas based on people, places and platforms
  • Be well versed in the application of data and eCommerce strategies into brand responses and how the objectives of brand and performance can be brought together for larger goals
  • Ensuring up to date knowledge of digital innovation, product launches and share relevant updates with a point of view
  • Challenges the status quo offered by platforms, thinking critically about their solutions in order to get the best outcomes for our clients

Growth & Marketing

  • Be a thought leader for the client and the agency (locally and globally) sharing best in class work, POV, industry updates and opinion pieces that can be widely circulated
  • Support in the management of the junior teams planning capability and their subsequent development in digital planning
  • Jointly accountable for fulfilling client JBP requirements across partner platforms including the delivery of defined spend commitments
  • Be prepared to support the local and national agency team in driving business growth via winning new clients; whether that be through participation and contribution to pitches, submitting case studies and thought leadership or attending and knowledge sharing from industry events or talks 

Person Specification:

  • A skilled communications planner with a background in digital planning preferred
  • A person who thrives on innovation and thinks creatively in answering of problems, unafraid to positively provoke
  • An excellent presenter, well-practiced in creating and tailoring content and tone for stakeholders ranging from internal junior team members to client C-suit
  • A deep knowledge and well versed in Google and Facebook platforms with 3+ years experience
  • A strong operational mindset and ability to deliver in a fast-paced environment
  • A thorough understanding of the digital ecosystem and able to craft rationale as well as storytell recommendations
  • A passion for delivering the best possible outcomes for our team and our client
  • A solutions mindset, able to think critically and able to consider and respond at pace
  • An ability to work effectively with a wide set of stakeholders with excellent communication skills
  • Experience of bringing the best out in the people around them

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help the world’s leading brands win more sales.

Our 7,200 people across 88 markets provoke growth through:

  • deep knowledge of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible