Mindshare | Planning Manager

Media Planning Hong Kong, Hong Kong


Position at Mindshare

Overview of job
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Planning Manager  to join us. In this role, you will be responsible for for day to day activities on the client(s) assigned. She/he is overall in charge of full-media planning and executing

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

3 best things about the job:

  1. Opportunity to beef up brilliant account service skill and professional campaign management skill
  2. Develop and advance strategy and digital skills
  3. Opportunity to be the forefront on new global initiative

In this role, your goals will be:
In three months:

  • Build relationship with mid and senior client relationship
  • Independently run local campaigns and handle day to day operation
  • Assist line manager on tech stacks setup

In six months:

  • Assist and involve in high level strategy and digital development
  • Guide and coach the team to improve day to day operation excellence in full confidence
  • Built strong relationship with clients, business partners and local markets

In 12 months:

  • Independently manage all annual review, strategy, and plan for this client in HK
  • Successfully nurture and coach the team to elevate digital skillsets
  • Be the second hand to direct report to manage activities, assist on developing market guidelines and digital initiatives 

What your day job looks like at Mindshare: 

  • Local client relationship management
  • Plan, develop, present and execute media campaigns and partnership; Oversee integrated planning – online and offline, with focus on digital
  • Excellence in day to day campaign management and operations

Minimum qualifications:

  • 4+ years working experience in media industry with full media planning capability
  • Familiar with all the planning tools and market analysis, including consumer behavior study, competitor’s analysis
  • Team management experience
  • Proved client service capability
  • Strong presentation and communication skills
  • Being innovative in providing the solution
  • New media trend sensitive
  • Strong thinking habit and proactive, self-motivated
  • Quick learner, Open to challenges
  • Fluent English and Chinese, both oral and written


More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.


Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About Hong Kong

Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.