GroupM | Group Head - Analytics

Data, Analytics & Insight Bangalore, India


Position at GroupM


GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business.

Reporting of the role
This role reports to: Senior Director, CTG Analytics

3 best things about the job:
1. Immense learning opportunities
2. Tons of data to crunch, digest & make sense of
3. Strategic work - inputs into senior mgt. strategy

In this role, your goals will be:
In three months:
• Understand the team structure of GroupM & agencies, and workflow
• If new to media, learn how to use various media tools/software and get comfortable with media terminology
• Work on various reports, info dockets produced by CTG Analytics
• Basic understanding of your role & that of CTG Analytics, set KPIs in discussion with your manager

In six months:
• If new to media, be able to correctly interpret key metrics across different media • Deliver tasks/reports with 100% data accuracy – ideally with minimum supervision
• Start connecting the dots, asking higher-order questions to understand concepts better

In 12 months:
• Anticipate problems/issues given a task, think ahead about additional questions/data requests the recipient of the deliverable may have; accordingly build-in that info/solution upfront
• Be up-to-date with industry trends: economy, regulation, consumer (audience) trends, tech, etc.
• Combine the above to create top quality work: meaning work that has considered available data, covered all perspectives, triangulated different data points to ratify results (data interpretation/insights) and has attempted to answer as many questions as possible

What your day job looks like with Team CTG:

• Cleaning & compiling huge volumes of data
• Developing & using logic checks to test for data accuracy at each step: combining data files, cleaning them, analysing data & copy-pasting to ppt/reports
• Benchmarks: applying the right logic to arrive at appropriate benchmarks, using market trends/intelligence/other data sources to inform the logic
• Inflation: clean, maintain data & determine inflation
• Track key buying metrics, develop new reports/dashboards • Work on short reads/documents that clearly outline the impact of developments in tech/regulatory/consumer behaviour on media, and therefore GroupM

What you’ll bring:
• Strong logical thinking capabilities – the most important criterion
• Strong inclination to question given wisdom, assumptions
• Meticulous attention to detail: catching errors in numbers/data & faulty logic, ability to check one’s own work
• Willingness to go beyond the immediate task: asking the ‘so what’ question - how the data insight impacts the bigger picture
• Comfortable working in a team – with other people who may be from very different backgrounds

Minimum qualifications:

• Graduate degree • 6-9 years of full-time work experience
• Strong numerical skills
• Proficiency in Excel & Powerpoint: should be comfortable using formulae; Macro writing skills will be an added plus
• Media planning experience - preferred but not mandatory
• Proficiency in use of media applications - preferred but not mandatory (BMW/YUMI, Radio Audience Measurement)

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at Follow @GroupMAPAC on Twitter Follow GroupM on LinkedIn -

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.