Essence | Associate Media Planning Director(Integrated)

Media Planning Mumbai, India


Position at GroupM

Overview of job 

Essence, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, Friesland Campina, and the Financial Times. The agency is more than 1800 people strong, manages over $3.2B in media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC. Visit for more information and follow us on Twitter at @essenceglobal

Media Planners are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, Brand planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

3 best things about the job:

  1. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
  2. Learn & Grow is the mantra we believe will help the candidate prosper in their career path
  3. Attain a strong understanding of cross channel media strategy

Measures of success – 

In three months, you would have:

  • Understand the category and brand objectives for the year
  • Understood Essence way of working

In six months, you would have:

  • Initiated & delivered at least 2 key projects in Integrated platform
  • Successfully lead media discussion with the client

In 12 months, you would have:

  • Worked on media briefs independently 
  • Worked and presented a 360 media approach

Responsibilities of the role:
  • To build and foster client relationships by taking charge of the client’s media requirements from formulating strategies and plans to final implementation.
  • Provide media plans across mediums post media brief mining and other data analysis.
  • Provide insights led solutions for brand problems through Change Planning and other media tools. Generate ideas for brands and lay down communication approach to achieve innovations across mediums.
  • Contribute to new business presentations and analysis through insights, media plans and innovations
  • Focus on the quality of output/consistent performance/professional code of conduct/sense of ownership/honesty and integrity.
  • Lead a team by supervising and mentoring them to raise the quality of deliverable to the client

What you will need:

  • Media understanding, plans working knowledge, campaign management experience with both TV, print, radio and Digital media – planning etc.
  • Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
  • Minimum 8 Years work, preferably within media, communication, and advertising
  • Strong business, marketing & consumer understanding
  • Keeping abreast of current industry communication / media thinking
  • Strategic innovation & creativity skills , excellent presentation skill
  • Analytical skills – both qualitative and quantitative
  • Strong knowledge and understanding of media tools and techniques / processes
  • Understanding of all media channels (includes digital) and disciplines and the ability to develop simple and actionable ideas into strategies that matter
  • Team player and positive attitude
  • Excellent communication skill.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.