GroupM | Director - Planning

Media Planning Mumbai, India


Position at GroupM

Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Group Head – Planning to join us. In this role, you will be responsible for tactical planning, buying and execution of Non-Biddable media plans for a set of businesses.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

The GroupM Services (GMS) teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns.  

Reporting of the role:
This role reports to the Campaign Delivery Team Lead

3 best things about the job:
  1. You have an influencing role in shaping and managing dynamic young Activation Specialists servicing some of the biggest brands in the region 
  1. You are a part of proven, high performance team with an excellent supporting network with development opportunities within GroupM India
  2. Opportunity to work as Activation Specialist on big categories and top advertisers in the region and extend your learning opportunities
Measures of success:
In 3 months:
  • Understanding of GMS cross-functional teams, their roles and responsibilities
  • Involved from brief to implementation of campaigns for the aligned business
  • Establish confidence in the team through your contribution and value adds while delivering plans to Campaign Delivery Team
  • Involved in plan creation & execution for aligned businesses meeting day-to-day requirements
  • Conduct governance team meetings towards achieving product & process adherence
  • Co-ordination with CDT on updates/ revisions/ reviews as per aligned frequency
  • Creating integrated media plans across TV, Press, Radio and Digital I/O Buys
  • Learn the Digital Reservation Buys planning & execution process
In 6 months:
  • Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned
  • Provide integrated media planning solution for new campaigns
  • Lead the Activation specialist team in meeting the strategy, planning, execution, and reporting requirements
  • Master the art of optimization and prioritization of workflow in case of activity load being higher than team bandwidth to manage the activity volume
  • Ensure timely reporting of media deliverables and reports
In 12 months:
  • Ensure Plan QC & process optimization right through the year with a tracker
  • Train and build Multi-channel / integrated plan champions within your team
  • Ensure 100% reviews are done with Campaign Delivery Team as per aligned SOP
  • Achieve 100% GMS process compliance adherence
  • Contribute towards GMS tool creation / enhancement to enhance efficiency compared to previous annual efficiency benchmark
  • Lead a team of planners by supervising and mentoring them to raise the quality of deliverables
  • Be the lead contact and trusted advisor for any Non-Biddable campaign activation
Responsibilities of the role:
Following are the responsibilities of the GMS Activation Specialists and the varying degree of complexity is subject to individual job level:
  • GMS Activation Specialist team is accountable for tactical planning, buying and execution of Non-Biddable media plans for a set of businesses
  • GMS Activation Specialist team needs to understand clients’ media deliverables, GroupM Agency’s deliverables and campaign KPI’s
  • Review the brief received from Campaign Delivery Team; align with them on the expectation/ output
  • Based on the reviewed and aligned brief, create integrated activation plans In line with SOP
  • Negotiate with Vendors for buying the activation plan including value adds, FCT management & campaign execution etc
  • Vendor Relationship Management
  • Create & optimize the activation plan meeting the media objectives by balancing the available resources with the constraints
  • Close the optimized plan with Campaign Delivery Team
  • Creating the schedule of the approved plan based on the Scheduling brief
  • Set up campaign platform for Digital activity (wherever required)
  • Working with GMS mPlan team for campaign execution (campaign go live)
  • Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- eavls etc
  • Based on campaign performance/ mid eval analysis, Campaign inflight optimization is compulsorily done for every single campaign
In addition to create, implement and manage integrated campaigns:
  • GMS Activation Specialist team understand media behaviours and how the target audience interacts with media
  • Platform Strategy is effectively embedded in the plan structure based on aligned process
  • Ensure multi-channel / integrated plan solution are provided to CDT wherever required.
  • Work collaboratively with CDT, GMS Activation Specialists, GMS mPlan, GMS AdOps and other GMS teams (wherever required) to ensure a holistic approach in integrated campaign creation & execution
  • Ensure Plan QC & process optimization around key deliverables of the Campaign are taken care.
  • Ensure understanding and 100% compliance with both GroupM and Finance processes, policies and procedures
  • Promote knowledge, share and continuous learning around POVs, trends, relevant skills, media channels and technologies to continue nurturing a high-performing team
  • Review output from the GMS Activation specialist team before delivering to Campaign Delivery team to ensure a best-in-class response
  • Support the Campaign Delivery team in meeting strategy, planning, execution and reporting requirements
  • Ensure smooth working relationship with Campaign Delivery Team and GMS teams to manage client budgets and deliver on campaign-wise / monthly and annual media KPIs
  • Proactively identify opportunities to improve and enhance clients’ campaigns and advise CDT accordingly
 What you will need:
  • 7+ years of media planning experience; experience in buying will be an added advantage
  • Understanding of Media – TV, Print, Radio & Digital Display; and cable to deliver integrated media solution
  • Proven and extensive experience in campaign creation, execution and tracking with meticulous process
  • Able to effectively develop and motivate people to achieve joint goals
  • Able to efficiently prioritize and delegate tasks in a fast-changing environment
  • Excellent knowledge of negotiations and inflation management
  • Industry Software Knowledge & usage – YUMI, IRS, TGI, MAP. Understanding of digital tools like ComScore, etc
  • Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
  • Excellent communication & stakeholder relationship management skills
  • Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverables
  • Team player demonstrated as the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
  • Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints .
About GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
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About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.