Wavemaker | Senior Executive, Precision/Ecommerce Planner

Media Planning Kuala Lumpur, Malaysia


Position at Wavemaker

Overview of job

Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP.

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive, Precision/Ecommerce Planner to join us. In this role, you will be responsible to planning and implement the best in class Ecommerce plans for one of our FMCG client.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Business Director

3 best things about the job:

  1. You will be working with amazing people from different units in Wavemaker Malaysia – strategic planning, data and analytics, business planning, performance; to drive Ecommerce innovations and digital solutions
  2. You will have the chance to work closely with clients as partners, to design buzzworthy consumer experiences mainly in the Ecommerce platforms, leveraging the latest digital trends and technologies
  3. You will get opportunities to learn from the best minds and campaigns in GroupM and Wavemaker, locally and regionally
In this role, your goals will be:

In 3 months: 
  • Understand Client’s products, competition and customers insight to set up performance goals for the various digital channels
  • Drive digital campaign strategy and planning - together with the planning team and other departments from GroupM
  • To monitor and measure the impacts on digital marketing campaigns and conduct post-mortem to review what worked / didn’t
  • To be hands-on monitoring the digital analytics, insights and trends using the available digital and analytic tools and train the other digital planners in Wavemaker
  • To constantly develop and contribute performance strategies for test & learn
  • Improve Client’s digital performance with data driven strategies and well-designed funnels.
In 6 months:
  • Been well recognized by key senior clients by demonstrating thought leadership in strategic planning for key Ecommerce campaigns / engagements
  • Well support the Client in their next 6 months strategy with innovative ideas
  • Become the key support on strategic matters and familiar with client’s overall performance
In 12 months:
  • Have smooth communication and relationship with key client stakeholders and manage client’s expectation for upcoming campaigns and engagements
  • Independently manage and lead strategic conversations around the client’s business and communications strategy
  • Has successful case as achievement; be part of award-winning campaigns

What your day job looks like at Wavemaker:

  • Serve as key point of contact (together with the Precision Manager) on performance (mainly CPAS & Lower Funnel) brief delivery responses and work with GroupM GMS team in developing tactical strategies/responses
  • Compile all necessary media recommendations (i.e. media schedules) from respective GroupM GMS teams
  • Oversee end-to-end project management of campaign brief and delivery
  • Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery)
  • Support the Director of Campaign Delivery team to strategize key account campaigns and ensure optimal delivery and performance alongside with all GMS teams
  • Share regular updates on campaign performance, such as in-flight optimizations and necessary schedule adjustments
  • Assist GMS on consolidating data for ad hoc based reports
  • Deliver holistic cross channel campaign analysis (i.e. mid and post campaign reports) working with respective teams to provide actionable insights and optimisation recommendations
  • Identify new product opportunities that will enhance clients’ digital front
  • Roll out test and learn initiatives to drive continuous improvements in campaign performance
  • Take an active role in developing broader biddable or digital strategic recommendations and best practices to scale impact at market and regional level
  • Will be the SUCAN champion

What you’ll bring:

  • Experience in Performance Setup and Optimization
  • Enthusiasm to be part of the Digital Transformation plan for our clients and driving the acceleration of Ecommerce

Minimum qualifications:

  • Must have Facebook Blueprint Planner and Buyer certifications
  • At least 2 years experience in Performance. Good teamwork and presentation skills

More about Wavemaker

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP’s global media investment management company.

For more information, go to www.wavemakerglobal.com

About Malaysia

GroupM Malaysia is situated in the prime location of Mutiara Damansara, Petaling Jaya.  Malaysia is a multi-racial and multicultural country, there is a strong “Muhibbah” culture and the office environment is full of “Semangat” as half of our talent are below the age of 30. 

You can expect diversity, strong collaboration and a fun yet dynamic environment here! With endless growth opportunities for marketing, media and branding professionals,  we provide the support to enable ambitions to come to life. If you are looking for an exciting and challenging career in media, there is no better place to be in than Malaysia.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.