MediaCom | Strategy Director (Asia-Pacific/Japan)

Comms & Strategic Planning Singapore, Singapore


Position at MediaCom

Reporting of the role

This role reports to the Regional Director.

Key Markets

Australia, China, India, Japan

Duties and Responsibilities

  • Proactively identify regional and local client needs.
  • Lead and build strategic platforms (using local market intelligence) and POVs that can be adopted and adapted around the region; leverage global POVs for region where relevant
  • Work with Mediacom local markets to adapt global guidance, and listen to local market pain points on global guidance and help adapt
  • Ensure compliance with Mediacom and client global guidance & collaborate with Mediacom global team
    • Meet with core markets on regular basis, provide regular updates to global and local directors, and escalate issues to global MC leadership (and client leadership) as necessary
    • Help to address critical issues as they arise. Sample issues might be “Sales on the ecommerce site are lower than expected in Japan. Can you help us figure out why?” or “We want to launch a new computer for “PC gaming”, what media approach makes sense for ANZ?”
  • Develop and maintain critical relationships with senior local clients 

People Responsibilities
  • Collaborative leader - distributed leadership and collaboration, engaging with people of all levels and the ability the lead; coordination across the globe/markets
  • May have small direct team or may need to be an individual contributor 

Knowledge, Skills and Abilities

  • Responsive - ability to jump in and respond to anything from big picture POVs to supply tactical plans/ideas
  • Nimble - ability to be flexible and apply 80/20, has some self-driven hustle and sense of urgency
  • Embrace ambiguity - deciphers and distills questions and answers
  • Proactive
  • Service mentality with client & across network; and proactive communications
  • Innovation - revisiting/introducing new frameworks, principles, processes on a proactive basis
  • Thoughtful - possess a POV across marketing, media, marcom, creative, messaging, etc.
  • Business Maturity - ability to sit across the table and be a strategic partner/trusted advisor to senior clients
  • Individual Contributor - ability to deliver and high level of accountability
  • Follow through

Qualifications and Experience

  • Background - Strategy, digital strategy, communications planning, new business/consulting
  • Form - Experience delivering actionable strategies; good storytelling in verbal and written form
  • Approach - Strong leadership qualities, attention to detail and delivery to deadlines.
  • Flexibility - The job is regional so the candidate must have some flexibility in terms of time and location depending on the task. Regional travels will be required too.
  • Strong experience in B2C needed. Some B2B experience desirable (small business or other).
  • General interest in technology or tech category experience desirable.
  • Asia experience, required and experience operating in more than one country in the region preferred
  • Culture - Be a great example of our company behaviors – know it / push it / share it / do it.
  • Style - Must be confident and approachable, helpful and easy to work with.

More about Mediacom

We believe in People First, Better Results.

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards.

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

To find out more about MediaCom visit us here:

More about GroupM

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.