Mindshare | Senior Digital Planning Manager

Media Planning Seoul, South Korea


Description

Position at Mindshare

Job title – Senior Digital Planning Manager. Seoul, South Korea

Senior Digital Planning Manager to lead digital media strategy, planning and campaign management across a consolidated group of prestige fashion, cosmetics, watches & jewelry, and alcohol clients. Also, will be tasked with driving the product and profile of the agency.

Required minimum 10years experience with fluent English and Korean communication skill. Through the overall insights into the local digital market with understanding the off-line media planning, you should develop the client digital media; therefore, the experience of local(Korean) digital market is necessary.

10 이상의 경력이 요구되며, 국내외 client 담당하고 있어 영어뿐만 아니라 한국어능력도 필수적으로 요구됩니다. Local Digital market 특성 한국에서의 Digital planning 근무경력이 중요합니다.

 

Reporting of the role : This role reports to the Digital Director, Seoul, Korea
3 best things about the job:
 

  1. This position gets to make impactful contributions on the most sophisticated tech company which is leading a trend across online and offline in the new technologies.
  2. International environment of young, hungry, and motivated marketing professionals.
  3. You’ll be working closely with multiple stakeholders within the GroupM network, giving you exposure to both client-side and Group-side regional leadership

Measures of success –
In three months:

  • Been brought up to speed on Mindshare servicing processes and best practices – you will be ready to face the world largest client with confidence.
  • Been exposed to all related stakeholders, and you will start managing on/offline media planning process against briefs from the designated client
  • Been satisfactorily commented by internally and externally that you’re well on-boarded.
In six months:
  •  Stood as the dedicated media planning manager for the client.
  • Begun to develop an incremental business pipeline for your clients.
  • Settled down programmatic buying system by strengthening DMP & DSP and fully digested relevant insight tool and made BIC (Best In Case) for the designated clients
 In 12 months
  • Successfully serviced your respective client engagements, earning client compliment to another projects' worth of agency retainership
  • Built out your incremental business pipeline with additional Mindshare/GroupM products and service offerings

 What your day job looks like at Mindshare :

  • Develop media plans that specify which forms of digital media will be used to effectively reach the target audience and generate client’s sales, including emerging media tactics and media KPIs
  • Collaborate with creative agencies to develop effective creative asset that can result in the highest media performance based on previous learnings
  • Tightly monitor & optimize campaigns to deliver the KPIs through publisher, placement, targeting, creative and landing page choices
  • Deliver end-of-campaign reports & assist with quarterly digital media reviews
  • Generate analysis of market performance
  • Report competitive analysis
  • Maintain budget updates on a regular basis
  • Work with digital trading managers ensure all buys and placements fit the overall strategy to deliver outcome
  • Report on the competitive landscape

 What you will need:

  • More than 10yrs experience on digital media planning – data & analytics
  • Strong verbal and written communication skills in English and Korean
  • Sufficient knowledge on Korea digital media landscape and basic understanding about offline media planning
  • Intermediate MS Office skills including Excel and PowerPoint
  • Experience in developing and implementing analysis and reporting strategies
  • Project management: ability to manage multiple projects across critical yet often fluctuating deadlines
  • Strong analytical skills with consideration to company/client objectives
  • Report competitive analysis
  • Understanding with TV planning and communicating with buyers/publishers, a plus
  • Experience with new/emerging media, a plus
  • Bachelor's Degree or equivalent

 

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

 

About South Korea

GroupM Korea is the leading global media investment management operation in Korea. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. At GroupM Korea, we embrace creativity and ideas as we embark on an exciting journey towards growth!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.