MediaCom | SEM Manager

Digital/ Mobile Tokyo , Japan


Description

Position at MediaCom

Mediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a SEM Manager to join us. We’re looking for a top tier SEM Manager who can inspire and educate clients about the power of search-based marketing.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Mediacom is looking for a talented SEM Manager to join our growing, passionate, fast-paced, high performance specialist team, that takes a very different approach to typical media or search digital agencies. We act as digital media consultants that advise a portfolio of brands across a variety of verticals including automotive, retail, financial services and FMCG.

If you are a passionate, fast-moving individual, who seeks to develop and grow into a SEM consultant role; someone who’s keen to join a team of thinkers and doers and become a search leader within the wider media community, this is an excellent opportunity for you.

We’re looking for a top tier SEM Manager, with experience across our three key pillars:

  • Performance: Driving high ROI based on investment into paid search. Delivering effective CPAs across a wide range of touch points; store sales/visits, phone calls and online applications
  • Strong strategic mind in developing effective search bid strategies or attribution models within platforms such as; Google Search Ads 360 (DoubleClick Search), Marin, Kenshoo, etc.
  • Strong implementation skills and knowledge of the following platforms; Google Ads (AdWords), and YouTube True View Discovery

 

Best things about the job:

  1. Be a part of the wider media community which offer: Networking opportunities, publisher events, specialised media awards and much more.
  2. Extensive career training and development, giving you the knowledge and confidence needed for greatness.
  3. The perfect role to diversify your search skills - consult around non-SEM areas such as SEO, UX, media investment, planning and strategy.

 

In this role your goals will be:

In three months:

  • Understand the client’s business, goals and marketing objectives and effectively manage your SEM Executive/Assistant to complete work to the appropriate standard
  • Be across Mediacom’s bespoke search technology, vision/purpose and be able to articulate services to the agency and clients.

In six months:

  • Have established consultative relationships with clients and be delivering the results they need
  • Teach, mentor and coach your SEM Executive/Assistant and build their career development plan
  • Deliver a minimum of 3 SEM A/B tests and or BETA to advance current BAU activity
  • Advancing current processes and/or systems to deliver better efficiencies and higher standards of work
  • Be able to spot further SEM or YouTube biddable opportunities and drive them commercially.

In twelve months:

  • Delivering on client CPA results and has grown Mediacom SEM revenue where possible
  • Managing the SEM PNL of Mindshare Melbourne
  • Delivering a SEM strategy within a media pitch
  • Comfortable in working and managing the team autonomously.

 

What your day job looks like at Mediacom:

Strategy & Consulting:

  • Diagnose a client’s current situation and their objectives
  • Develop strategic SEM recommendations in line with client needs/brief
  • Use Mindshare proprietary tools to understand consumer behaviours and then develop strategies and/or opportunities accordingly

Operations & Delivery:

  • Grow strong relationships with all relevant client contacts
  • Management of SEM Executive/Assistant work output based on client requests within weekly WIP meetings
  • Control of the media financing process and overall pacing of the client’s SEM spend
  • Ensure all work completed on time, at a high standard, and attention to detail
  • Continuously working with the client and stakeholders (Google, Bing, etc)to develop and implement SEM tactics, BETAs and A/B tests
  • Allocate clients budgets to maximize the client’s return on investment

Business Growth and Development:

  • Be competent in spotting and driving opportunities for existing clients
  • Manage your team’s revenue and finance process
  • Work with Senior Management to address goals and KPIs

Process & Team Management:

  • Be competent at keeping an internal WIP document up to date
  • Ensure team members are completing work on time
  • Ensure all SEM output is SOX compliant and timesheets are completed accurately
  • Provide on the job training, coaching and mentoring to SEM Executive/Assistant
  • Conduct performance reviews with SEM Executive/Assistant where relevant in accordance to Mindshare processes and timelines
  • Provide timely feedback to ensure all search deliverables are of a high-quality
  • Assist in the recruitment of new Search Managers, Executives or Assistants

 

You will bring:

  • Highly skilled in budget forecasting and management tools/dashboards
  • Knowledge in scripts and or rules for optimum SEM automation
  • Consultative skills with a passion of making the complex simple
  • A demonstrably high level of initiative and resourcefulness
  • Excellent administrative and organisational skills, with strong presentation skills
  • Attention to detail with high levels of accuracy
  • Ability to cope with conflicting demands and to prioritise tasks
  • Ability to support others in problem solving
  • Usage and knowledge in media financing software such as BMD, Spectra, etc.
  • Google Analytics and AdWords Individual Qualifications

 

Minimum qualifications:

  • Account and team management experience
  • Minimum 3 years of SEM experience, ideally with a minimum client spend of $50,000 per month
  • Extensive usage and knowledge of SEM platforms e.g. Google Search Ads 360 (DoubleClick) Google Ads (AdWords), AdWords Editor
  • Proficient in Microsoft Office with a strong focus on Excel (vlookups, pivot tables, IF functions)